SBD/21/Sponsorships Advertising Marketing

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  • MICHAEL JORDAN TAKES A SWING AT THE BASEBALL BAT MARKET

         Wilson Sporting Goods has licensed Tennessee Sports Co. to
    manufacture Michael Jordan signature baseball bats.  Young
    consumers will be targeted with little league and teeball sized
    bats, while memorabilia collectors will be targeted with an adult
    model.  Charles Parish, Tennessee Sports VP:  "We decided we
    would try this line when he first started with the Birmingham
    Barons.  Most people didn't give it much thought.  They kind of
    snickered at it."  Wilson's Jeff Fiorini:  "I think it'll do very
    well.  The overall following that Michael has is so incredible in
    anything that he does" (AP/SAN JOSE MERCURY NEWS, 11/20).
    

    Print | Tags: Wilson Sporting Goods
  • SEARS AND NBC SPORTS JOIN FORCES FOR RETAILING

         BRANDWEEK reports that NBC Sports "will anchor a standalone
    licensed athletic clothing boutique" to be rolled out in 1995 at
    Sears stores nationwide.  The boutiques, called "NBC Sports
    Presents," will sell NBC-licensed clothing, along with garments
    from Starter, Sports Specialties, and Salem.  The shops "have
    been in test at three Orlando-area Sears stores since late
    October" and feature "a TV showing NBC Sports videos, and the
    network has promised player appearances through its NBA
    connections."  A nationwide rollout "would solve a distribution
    for NBC and gives Sears a central location for its customers to
    buy licensed apparel" -- rivaling the "Simply Sports" boutiques
    at JC Penny (Terry Lefton, BRANDWEEK, 11/21 issue).
         NFL STADIUM SHOP OPENS IN WALT DISNEY WORLD:  The NFL has
    opened a league Stadium Shop at Walt Disney World Village in
    Orlando.  The store features licensed apparel from Starter,
    Champion, and Logo Athletic, and will be open through February 15
    as part of the celebration surrounding Super Bowl XXIX in Miami
    (NFL).
    

    Print | Tags: NBA, NBC, NFL, Sears, Walt Disney
  • SPEROS MAY JUST RIDE HIS HORSE WITH NO NAME

         Once trademark settlement documents are signed with the NFL,
    Jim Speros, owner of the Baltimore CFL Football Club, will have
    180 days to remove "Colts" from the $200,000 worth of team
    merchandise now in storage.  Any items not altered will be
    destroyed.  Results of a contest to name the team will be
    announced this week, but Speros "believes fans will prefer to go
    without a name legally" and "that they will continue to call the
    team the Colts."  Speros:  "I've been told that CFL stands for
    Colts For Life.  I'm willing to leave it the way it is" (Ken
    Murray, Baltimore SUN, 11/19).
    

    Print | Tags: CFL, Indianapolis Colts, NFL
  • USAIR TAKES STEPS TO REASSURE PUBLIC ABOUT SAFETY

         In a full-page advertorial that appears this morning in
    newspapers across the country, Seth Schofield, Chairman and CEO
    of USAir, announces that the airline has appointed Gen. Robert
    Oakes, a former Air Force commander, to "oversee USAir's safety
    and operations" and commissioned PRC Aviation to conduct "a
    complete and independent audit" of the airline's "flight safety
    operations."  According to the ad, which takes the form of an
    open letter to "Travelers," Oakes is "a proven dynamic leader of
    men and women who fly, maintain, and support high-performance
    aircraft in a high-density, highly-visible aviation environment."
    Schofield also writes, "There will be no limits to [PRC's]
    inquiry."  USAir has title sponsorship of the USAir Arena, home
    to the Washington Capitals and Bullets (THE DAILY).
    

    Print | Tags: Washington Capitals
  • VIRGINIA SLIMS ORGANIZES TENNIS TOUR -- AND ADDS SOUNDTRACK

         Philip Morris and Virginia Slims "will be back on the road
    with women's tennis next year" and have organized a tour "that
    marries the greats of tennis with some 'legends' of music,"
    according to Karen Benezra in this week's issue of BRANDWEEK.  A
    formal announcement is expected today, but BRANDWEEK reports that
    the six-city "Legends" tour will feature weekend matches between
    Martina Navratilova, Chris Evert, Billie Jean King, Tracy Austin
    -- followed by concerts with Gladys Knight and Barbara Mandrell.
    Karen Daragen of Philip Morris:  "We've always celebrated the
    successes of women through the ages.  Here we're doing it with
    women in sports and music" (BRANDWEEK, 11/21 issue).
         DRESSING UP:  Following the lead of Nike and Mary Pierce,
    the tennis dress is once again "a smash hit" for the sports
    fashion industry, according to the "Style" section in Sunday's
    N.Y. TIMES.  Nike, Ellese, Le Coq Sportiff, Love 40, Quantum, and
    Tail "all have new dresses slated for the upcoming tennis
    season."  And, "unlike the old custom of wearing lacy panties
    under dresses, the new undergarment of choice is fitted white
    Lycra shorts, cut like those worn by track stars."  Mark Mason,
    president of the U.S. Tennis Retailers Association:  "Dress sales
    are up 100 percent for '94, and we expect another 100 percent
    increase in '95" (Kristina Zimbalist, N.Y. TIMES, 11/20).
    

    Print | Tags: Nike
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