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SBD/2/Sponsorships Advertising Marketing
SUPER BOWL XXIX ATTRACTING RECORD AD SALES FOR ABC
Published November 2, 1994
ABC is telling advertisers that ad spots for this year's Super Bowl are "nearly sold out" at a record price of more than $1M for each half-minute commercial spot. The average 30-second spot for the January 29th Super Bowl is selling for $1.2M, a 26% rise from '94. Industry execs say Super Bowl sponsors include past advertisers PepsiCo, McDonald's, Anheuser-Busch, Nike and Masterlock. Other past advertisers are unsure whether they will appear again. ABC Sales and Marketing President Marvin Goldsmith said that advertisers "especially crave" Super Bowl XXIX because there is a "paucity of major sports events" due to the baseball strike and NHL lockout: "There is no better place to reach men" (Kevin Goldman, WALL STREET JOURNAL, 11/2).