SBD/2/Sponsorships Advertising Marketing

SUPER BOWL XXIX ATTRACTING RECORD AD SALES FOR ABC

     ABC is telling advertisers that ad spots for this year's
Super Bowl are "nearly sold out" at a record price of more than
$1M for each half-minute commercial spot.  The average 30-second
spot for the January 29th Super Bowl is selling for $1.2M, a 26%
rise from '94.  Industry execs say Super Bowl sponsors include
past advertisers PepsiCo, McDonald's, Anheuser-Busch, Nike and
Masterlock.  Other past advertisers are unsure whether they will
appear again.  ABC Sales and Marketing President Marvin Goldsmith
said that advertisers "especially crave" Super Bowl XXIX because
there is a "paucity of major sports events" due to the baseball
strike and NHL lockout: "There is no better place to reach men"
(Kevin Goldman, WALL STREET JOURNAL, 11/2).
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