UFC Fighters Satisfied With Reebok Gear Reebok Important For Future UFC TV Adidas' Net Profits Rise In Q1 Companies Vie For Hockey World Cup Jerseys J.J. Watt Signs Endorsement Deal With Reebok Reebok Rolling Out New Fitness Campaign UFC's Conor McGregor Inks Deal With Reebok Reebok Stands Behind Jones After Positive Test Reebok Sees UFC Deal As Portal Into Tough Fitness Biz Source: UFC's Reebok Deal Worth $70M
SBD/2/Sponsorships Advertising Marketing
REEBOK MOVES MEDIA ACCOUNT TO LEO BURNETT
Published November 2, 1994
Reebok announced yesterday that they have moved their $80M media planning and buying account from DeWitt Media to Leo Burnett. Reebok Senior VP of Global Marketing Services David Ropes: "The decision to consolidate global media planning with Leo Burnett is a natural evolution of the advertising and marketing partnership we formed with the agency over one year ago." DeWitt's relationship with Reebok will continue, although on a much smaller scale (COWLES BUSINESS MEDIA, 11/1).