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REEBOK MOVES MEDIA ACCOUNT TO LEO BURNETT
Published November 2, 1994
Reebok announced yesterday that they have moved their $80M media planning and buying account from DeWitt Media to Leo Burnett. Reebok Senior VP of Global Marketing Services David Ropes: "The decision to consolidate global media planning with Leo Burnett is a natural evolution of the advertising and marketing partnership we formed with the agency over one year ago." DeWitt's relationship with Reebok will continue, although on a much smaller scale (COWLES BUSINESS MEDIA, 11/1).