James, Carter Recount Turning Down Reebok Reebok Confirms Move Of HQ To Boston Reebok Unveils Shoe For Teenage Weightlifter New Adidas CEO Scales Back Struggling Reebok Ronda Rousey Stars in New Reebok Spot Reebok, J.J. Watt Roll Out New Ad Campaign Winter Classic Jerseys Channel '24-25 Season Reebok-CCM To Cease Helmet Safety Claims UFC Fighters Satisfied With Reebok Gear Reebok Important For Future UFC TV
Upcoming Conferences and Events
May 31 - Jun 1
SBD/2/Sponsorships Advertising Marketing
REEBOK MOVES MEDIA ACCOUNT TO LEO BURNETT
Published November 2, 1994
Reebok announced yesterday that they have moved their $80M media planning and buying account from DeWitt Media to Leo Burnett. Reebok Senior VP of Global Marketing Services David Ropes: "The decision to consolidate global media planning with Leo Burnett is a natural evolution of the advertising and marketing partnership we formed with the agency over one year ago." DeWitt's relationship with Reebok will continue, although on a much smaller scale (COWLES BUSINESS MEDIA, 11/1).