SBD/2/Sponsorships Advertising Marketing

REEBOK MOVES MEDIA ACCOUNT TO LEO BURNETT

     Reebok announced yesterday that they have moved their  $80M
media planning and buying account from DeWitt Media to Leo
Burnett.  Reebok Senior VP of Global Marketing Services David
Ropes: "The decision to consolidate global media planning with
Leo Burnett is a natural evolution of the advertising and
marketing partnership we formed with the agency over one year
ago."  DeWitt's relationship with Reebok will continue, although
on a much smaller scale (COWLES BUSINESS MEDIA, 11/1).
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