Jets Hire Ian Lasher; Brian Matthews Joins NFL Bills Raise Season-Ticket Prices Questions Arise On Soldier Field Expansion Lions' Suh Could Negotiate Own Contract Jags Unveil '14 Season-Ticket Campaign Chicago Exploring Soldier Field Expansion Bills Move Toronto Game Back To Buffalo Disney, Dish Network Reach Long-Term Deal NFL Considers PATs From 25-Yard Line ESPN Preps For World Cup Coverage
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Published November 2, 1994
FROM THIS WEEK'S BRANDWEEK: ESPN and Radio Shack are supporting balloting for the NFL's Pro Bowl. Starting this week through December 5, NFL fans will be able to vote at more than 6,600 Radio Shack stores. ESPN will run a Pro Bowl sweepstakes on the ballot and support with on-air promos....Logo 7 and Arena Marketing have signed on as licensees to "Hoop Dreams," the recent documentary about inner-city basketball....The Ben Hogan Co. has begun distributing a two-minute video featuring the first on-camera appearance in eight years by company founder Ben Hogan. The video will be used at trade shows and will be distributed nationwide to 1,000 pro shops....Vitamin maker Pharmavite has signed former Raider Howie Long as spokesperson for its new Regimin line of nutritional supplements (BRANDWEEK, 10/31 issue). MORE MARKETING NEWS & NOTES: On "Entertainment Tonight" reports a TV series based on Disney's Mighty Ducks movies is "under way" and a third sequel in the film series is also planned ("ET," 11/1)....Coca-Cola Enterprises said yesterday that it haS signed a nonbinding letter of intent to buy the bottling operations of the Wichita Coca-Cola Bottling Company for $150M (WALL STREET JOURNAL, 11/2).