SBD/2/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

     FROM THIS WEEK'S BRANDWEEK:  ESPN and Radio Shack are
supporting balloting for the NFL's Pro Bowl.  Starting this week
through December 5, NFL fans will be able to vote at more than
6,600 Radio Shack stores.  ESPN will run a Pro Bowl sweepstakes
on the ballot and support with on-air promos....Logo 7 and Arena
Marketing have signed on as licensees to "Hoop Dreams," the
recent documentary about inner-city basketball....The Ben Hogan
Co. has begun distributing a two-minute video featuring the first
on-camera appearance in eight years by company founder Ben Hogan.
The video will be used at trade shows and will be distributed
nationwide to 1,000 pro shops....Vitamin maker Pharmavite has
signed former Raider Howie Long as spokesperson for its new
Regimin line of nutritional supplements (BRANDWEEK, 10/31 issue).
     MORE MARKETING NEWS & NOTES:  On "Entertainment Tonight"
reports a TV series based on Disney's Mighty Ducks movies is
"under way" and a third sequel in the film series is also planned
("ET," 11/1)....Coca-Cola Enterprises said yesterday that it haS
signed a nonbinding letter of intent to buy the bottling
operations of the Wichita Coca-Cola Bottling Company for $150M
(WALL STREET JOURNAL, 11/2).
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