Steelers Exploring '23 Super Bowl Bid Redskins DC Stadium Could Hinge On Name Change What I Like With ESPN's Michelle Beadle ESPN Denies Wanting To Dial Down Olbermann Chargers, Raiders Meet With L.A. Officials Lions Set To Host LGBT Pride Night NFL To Hire Forensics Expert ESPN Changes Format For MLB ASG Reveal NFL To Celebrate Season Opener In S.F., Boston Could 31-Year-Old Become Face Of Titans?
SBD/2/Sponsorships Advertising Marketing
Published November 2, 1994
FROM THIS WEEK'S BRANDWEEK: ESPN and Radio Shack are supporting balloting for the NFL's Pro Bowl. Starting this week through December 5, NFL fans will be able to vote at more than 6,600 Radio Shack stores. ESPN will run a Pro Bowl sweepstakes on the ballot and support with on-air promos....Logo 7 and Arena Marketing have signed on as licensees to "Hoop Dreams," the recent documentary about inner-city basketball....The Ben Hogan Co. has begun distributing a two-minute video featuring the first on-camera appearance in eight years by company founder Ben Hogan. The video will be used at trade shows and will be distributed nationwide to 1,000 pro shops....Vitamin maker Pharmavite has signed former Raider Howie Long as spokesperson for its new Regimin line of nutritional supplements (BRANDWEEK, 10/31 issue). MORE MARKETING NEWS & NOTES: On "Entertainment Tonight" reports a TV series based on Disney's Mighty Ducks movies is "under way" and a third sequel in the film series is also planned ("ET," 11/1)....Coca-Cola Enterprises said yesterday that it haS signed a nonbinding letter of intent to buy the bottling operations of the Wichita Coca-Cola Bottling Company for $150M (WALL STREET JOURNAL, 11/2).