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COCA-COLA PULLS OUT OF BID TO BUILD OLYMPIC COMPLEX
Published November 2, 1994
Coca-Cola has rejected a proposal to build an entertainment complex next to the proposed Centennial Olympic Park in Atlanta because of reservations about the $50M price tag. The company has begun drafting a proposal for a "scaled back" complex. Coca- Cola spokesperson Randy Donaldson said that the company still intends to "do something" with the more than 12 Atlanta acres it is acquiring: "We have every expectation of utilizing that property as part of our Olympic promotional and celebration activities" (Melissa Turner, ATLANTA CONSTITUTION, 11/2).