SBD/18/Sponsorships Advertising Marketing


     Blockbuster Entertainment announced it will open an indoor
playground for adults next month in Albuquerque, NM called "Block
Party."  The "playground" will include electronic games, motion
simulators, virtual realty and music videos, as well as food,
beer and wine.  Block Parties "could soon dot the land, if past
experience is any guide."  But Blockbuster will first test the
concept in Albuquerque and Indianapolis before expanding
nationwide.  Bill Burns, president of Blockbuster's entertainment
center said Block Party is different from the games arena at the
Blockbuster Golf & Games park located in Ft. Lauderdale.  The new
playground "targets older kids" -- those between the ages of 18
and 45 (Don Finefrock, MIAMI HERALD, 11/18).
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