SBD/18/Sponsorships Advertising Marketing
BLOCKBUSTER OPENS VIRTUAL STORE FOR ADULTS
Published November 18, 1994
Blockbuster Entertainment announced it will open an indoor playground for adults next month in Albuquerque, NM called "Block Party." The "playground" will include electronic games, motion simulators, virtual realty and music videos, as well as food, beer and wine. Block Parties "could soon dot the land, if past experience is any guide." But Blockbuster will first test the concept in Albuquerque and Indianapolis before expanding nationwide. Bill Burns, president of Blockbuster's entertainment center said Block Party is different from the games arena at the Blockbuster Golf & Games park located in Ft. Lauderdale. The new playground "targets older kids" -- those between the ages of 18 and 45 (Don Finefrock, MIAMI HERALD, 11/18).