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SBD/18/Sponsorships Advertising Marketing
APSL MAKES A RUCKUS IN ATLANTA
Published November 18, 1994
The American Professional Soccer League's Atlanta franchise has named itself the "Ruckus," and selected blue, black, and silver as its colors. Ruckus GM Mark Dillon: "We wanted a name we could own and a name that would not appear anywhere else in professional sports. We wanted a name that is unique." The team is planning a $300,000 ad campaign, and "team officials are making good on their promise to sign first-rate players." Dillon also announced an agreement with SportSouth to broadcasat Ruckus matches when play begins in May 1995. APSL Commissioner Richard Groff: "This team is the APSL's future. It's our future vision and our future model, and it will take us into a new and competitive era." The Ruckus is owned by Sam Chase, who also owns the Atlanta Magic of the U.S. International Soccer League (Doug Cress, ATLANTA CONSTITUTION, 11/18).