Sources: NBC Fires Jamie Horowitz Eagles-Packers Lead NFL Overnight Ratings Super Bowl Ad Sales Nearly 90% Sold Out Marketers Already Focusing On Super Bowl Ads Top Sports TV Execs Kick Off SMT Conference Breeders' Cup Overnights Up 25% Over '13 NFL TV Viewership Through Week 8 New Ads Promote NBC's Streaming Platform Loctite Getting Into Super Bowl Weir, Lipinski To Be NBC's Top Figure Skating Team
SBD/17/Sponsorships Advertising Marketing
WENDY'S SKI FAMILY CHALLENGE TO BENEFIT ADOPTION FOUNDATION
Published November 17, 1994
SKI Magazine and Wendy's Restaurants have joined to produce the Wendy's SKI Family Challenge to benefit the Dave Thomas Foundation for Adoption. Wendy's SKI Family Challenge will offer families a chance to race together and, by doing so, be eligible to win a family ski trip to the Wendy's Pro Cup. The Wendy's Pro Cup will be part of an NBC television special on March 18 and a one-hour special on the Family Channel (SKI Magazine).