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SBD/17/Sponsorships Advertising Marketing
NOT JUST ANY MICKEY MOUSE RUN
Published November 17, 1994
Disney was scheduled to announce the creation of the Disneyland Marathon in Orange County, CA, yesterday. The race is set to take place in '95, just three weeks after the L.A. Marathon. But Disney spokesperson Joe Aguirre said the two marathons are not in competition: "We've been in touch with officials of the Los Angeles Marathon and we're going to be offering an arrangement whereby people can fun both races at a reduced price." Elite runners frequently compete only twice a year, "and never, so close together." The L.A. Marathon has had Mercedes Benz as its primary sponsor since its inception, but the contract runs out after '95 and Mercedes has no plans to renew. However, L.A. Marathon spokesperson Bill Burke said other car sponsors could become involved (Jim Hodges, L.A. TIMES, 11/17).