SBD/17/Sponsorships Advertising Marketing

NOT JUST ANY MICKEY MOUSE RUN

     Disney was scheduled to announce the creation of the
Disneyland Marathon in Orange County, CA, yesterday.  The race is
set to take place in '95, just three weeks after the L.A.
Marathon.  But Disney spokesperson Joe Aguirre said the two
marathons are not in competition: "We've been in touch with
officials of the Los Angeles Marathon and we're going to be
offering an arrangement whereby people can fun both races at a
reduced price."  Elite runners frequently compete only twice a
year, "and never, so close together."  The L.A. Marathon has had
Mercedes Benz as its primary sponsor since its inception, but the
contract runs out after '95 and Mercedes has no plans to renew.
However, L.A. Marathon spokesperson Bill Burke said other car
sponsors could become involved (Jim Hodges, L.A. TIMES, 11/17).
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DaimlerChrysler, Walt Disney

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