MLB Could Expand Vine Ad Campaigns DNC Intentionally Misidentifying BofA Stadium? BofA Cutting Some NASCAR Track Sponsorships Santa Clara Has Money For 49ers Stadium BofA Debuting New MLB Campaign Auto, Bank Sports Sponsorship Effectiveness Auto, Bank Sports Sponsorship Effectiveness LMS To Replace Front-Stretch Seating Wheels & Deals Executive Transactions
SBD/17/Sponsorships Advertising Marketing
COLLEGE CONFERENCES MAKES PLANS TO STAGE FAN FESTIVALS
Published November 17, 1994
ACC TOURNAMANIA: The Atlantic Coast Conference, ScheerSports and Koury Convention Center officials announced yesterday that the conference will host an interactive fan festival called ACC TournaMania in conjunction with the ACC Basketball Tournament in March '95. TournaMania, which will be sponsored by NationsBank and regional cable outlet Home Team Sports, will offer various events including free throw competitions; intramural competitions; a photo booth; clinics and forums; an ACC trading card booth; and a food court. ACC Commissioner Gene Corrigan said he "looks forward" to the opportunities TournaMania will bring to the ACC and its corporate sponsors: "We have an opportunity to educate so many more people about the quality institutions within the ACC and the companies that support them" (ACC). THE SEC'S FANFARE: The Southeastern Conference will stage "Fanfare" -- a "fan-interactive, 200,000-square foot theme park" at the Georgia World Congress from December 1-4 to coincide with the December 3rd SEC Football Championship at the Georgia Dome (SEC).