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WITH VIRGINIA SLIMS, THE WTA HAS COME A LONG WAY, BABY
Published November 16, 1994
The WTA Tour is not only losing Martina Navratilova this week, but also Philip Morris, "its most significant benefactor." Philip Morris, parent company of Kraft and Virginia Slims, ends its 25-year relationship with women's tennis Sunday when the Virginia Slims Championships at Madison Square Garden ends (Doug Smith, USA TODAY, 11/16). "Anti-smoking crusaders who rail against the tobacco company for using women's tennis to glamorize smoking couldn't be happier. But players and tour officials couldn't be more ambivalent, especially since they are having a tough time finding a replacement. Perhaps no sponsor in all of sports has given more lavishly" than Philip Morris, notes Josh Young in the WASHINGTON TIMES. "And it's doubtful that any sponsor has gotten such a good return on its investment" (WASHINGTON TIMES, 11/16). Chris Evert: "If we don't find a sponsor, we're strong enough that we can endure next year. But starting in '96, we really need to find a sponsor" (PHILADELPHIA DAILY NEWS, 11/15).