SBD/16/Sponsorships Advertising Marketing
NEW BALANCE REBUTS FTC CHARGE ON SHOE LABELING
Published November 16, 1994
Rebutting FTC charges of "false and misleading advertising," New Balance Athletic Shoe Inc. claims 70-80% of its footwear is made in plants in ME and MA and that those shoes assembled abroad are labeled as to their country of origin. Although New Balance promotes its shoes as "Made in the U.S.A.," the FTC had complained that a "substantial number of the company's shoes are assembled in foreign countries" (WALL STREET JOURNAL, 11/16).