SBD/16/Sponsorships Advertising Marketing

NEW BALANCE REBUTS FTC CHARGE ON SHOE LABELING

     Rebutting FTC charges of "false and misleading advertising,"
New Balance Athletic Shoe Inc. claims 70-80% of its footwear is
made in plants in ME and MA and that those shoes assembled abroad
are labeled as to their country of origin.  Although New Balance
promotes its shoes as "Made in the U.S.A.," the FTC had
complained that a "substantial number of the company's shoes are
assembled in foreign countries" (WALL STREET JOURNAL, 11/16).
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