Coke Goes Big With World Cup Campaign MLB, PepsiCo Announce Multiyear Extension Gordon Shoots Second Pepsi Prank Video Pepsi Alters Super Bowl Strategy Pepsi Unveils '14 Global Soccer Endorsers National Guard Extends With Earnhardt Pepsi Expanding On NFL Sponsorship PepsiCo Signs Deal For 49ers' Levi's Stadium Gatorade Debuts New TV Ad Gordon Discusses Pepsi Max Viral Video
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SBD/16/Sponsorships Advertising Marketing
Published November 16, 1994
Kao Infosystems Company announced yesterday that they will dedicate November 15 as "Ted Williams Appreciation Day." The declaration coincides with a national press conference, to be held earlier in the day, to introduce Ted Williams' official CD- ROM autobiography (KAO Infosystems). ...Frito Lay snack foods will consolidate the media planning portion of its brand accounts, currently divided between BBDO New York and DDB Needham Chicago, at one of those agencies. A spokesperson for Frito-Lay said a decision is expected within a month (N.Y. TIMES, 11/16)....In Washington, Aaron Epstein examines a Supreme Court case that tests the government's power to limit free speech in the marketplace, specifically a brewers' right to put the alcoholic content of the beer on the label. The case will be heard November 30 (KNIGHT-RIDDER/MERCURY NEWS, 11/16).