SBD/16/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

     Kao Infosystems Company announced yesterday that they will
dedicate November 15 as "Ted Williams Appreciation Day."  The
declaration coincides with a national press conference, to be
held earlier in the day, to introduce Ted Williams' official CD-
ROM autobiography (KAO Infosystems). ...Frito Lay snack foods
will consolidate the media planning portion of its brand
accounts, currently divided between BBDO New York and DDB Needham
Chicago, at one of those agencies.  A spokesperson for Frito-Lay
said a decision is expected within a month (N.Y. TIMES,
11/16)....In Washington, Aaron Epstein examines a Supreme Court
case that tests the government's power to limit free speech in
the marketplace, specifically a brewers' right to put the
alcoholic content of the beer on the label.  The case will be
heard November 30 (KNIGHT-RIDDER/MERCURY NEWS, 11/16).
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BBDO, PepsiCo

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