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SBD/16/Sponsorships Advertising Marketing
Published November 16, 1994
Kao Infosystems Company announced yesterday that they will dedicate November 15 as "Ted Williams Appreciation Day." The declaration coincides with a national press conference, to be held earlier in the day, to introduce Ted Williams' official CD- ROM autobiography (KAO Infosystems). ...Frito Lay snack foods will consolidate the media planning portion of its brand accounts, currently divided between BBDO New York and DDB Needham Chicago, at one of those agencies. A spokesperson for Frito-Lay said a decision is expected within a month (N.Y. TIMES, 11/16)....In Washington, Aaron Epstein examines a Supreme Court case that tests the government's power to limit free speech in the marketplace, specifically a brewers' right to put the alcoholic content of the beer on the label. The case will be heard November 30 (KNIGHT-RIDDER/MERCURY NEWS, 11/16).