Sponsorships Advertising Marketing

LOGOS ON CFL JERSEYS COMING SOON?

11.16.1994

     According to CFL owners, Larry Ryckman (Calgary) and Bill
Comrie (B.C.), the league is "exploring selling commercial
sponsorship on uniforms."  Ryckman:  "You will see significant
corporate sponsorship deals.  For example, Beatrice sponsors our
training camp and Beatrice has our jersey rights.  This
(uniforms) is the logical next step.  I would support it, as long
as its not garish."  CFL star Doug Flutie: "I wouldn't like it at
all.  You put Beatrice on the Jersey and then they'll want you to
put K-Mart on the pants.  Next thing you know you look like a
race-car driver.  Right now we have the logo (Dodge Trucks) on
our field.  I don't even like that" (SAN JOSE MERCURY NEWS,
11/16).

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