Blue Bombers Lost C$780K In FY '12 CFL, TSN Deal Reportedly Worth $30M Annually Bills In Toronto Series Faces Uncertain Future Grey Cup Earns Record Ratings CFL Commissioner Addresses Toronto, Hamilton CFL Attendance Best Since '08 CFL Argos, Tiger-Cats See Revenue Growth CFL Team Dealing With Obstructed-View Seats CFL Lions, MLS Whitecaps Struggle To Draw At BC Place CFL Back In Ottawa After City OKs Stadium
Upcoming Conferences and Events
SBD/16/Sponsorships Advertising Marketing
LOGOS ON CFL JERSEYS COMING SOON?
Published November 16, 1994
According to CFL owners, Larry Ryckman (Calgary) and Bill Comrie (B.C.), the league is "exploring selling commercial sponsorship on uniforms." Ryckman: "You will see significant corporate sponsorship deals. For example, Beatrice sponsors our training camp and Beatrice has our jersey rights. This (uniforms) is the logical next step. I would support it, as long as its not garish." CFL star Doug Flutie: "I wouldn't like it at all. You put Beatrice on the Jersey and then they'll want you to put K-Mart on the pants. Next thing you know you look like a race-car driver. Right now we have the logo (Dodge Trucks) on our field. I don't even like that" (SAN JOSE MERCURY NEWS, 11/16).