Argos Games Could Be Bumped By Blue Jays New Security Creates Hour-Long Wait At Argos Game CFL Looking To Address Sagging Attendance CFL Announces New Domestic Violence Policy CFL Enters New Era Under Commissioner Orridge CFL Looking For New Drug-Testing Agency CFL Extends Media Rights With Bell TFC Fans Protest Sharing BMO Field With Argos CFL Commissioner Lauds Argonauts Sale Bell, Tanenbaum To Buy Argonauts
SBD/16/Sponsorships Advertising Marketing
LOGOS ON CFL JERSEYS COMING SOON?
Published November 16, 1994
According to CFL owners, Larry Ryckman (Calgary) and Bill Comrie (B.C.), the league is "exploring selling commercial sponsorship on uniforms." Ryckman: "You will see significant corporate sponsorship deals. For example, Beatrice sponsors our training camp and Beatrice has our jersey rights. This (uniforms) is the logical next step. I would support it, as long as its not garish." CFL star Doug Flutie: "I wouldn't like it at all. You put Beatrice on the Jersey and then they'll want you to put K-Mart on the pants. Next thing you know you look like a race-car driver. Right now we have the logo (Dodge Trucks) on our field. I don't even like that" (SAN JOSE MERCURY NEWS, 11/16).