CFL Argonauts Make BMO Field Debut DraftKings Signs Promo, Ad Deal With CFL Argos Making Plans For First Year At BMO CFL Teams Get New Look With Adidas Unis CFL Eskimos Report Record Revenue In '15 CFL, Union Stiffen Drug-Testing Program CFL Blue Bombers Post Record-Breaking Profit For '15 Former CFLer's Lawsuit Back In Court CFL Unveils New Logo, Slogan, Marketing Campaign TSN Ratings Down For CFL
SBD/16/Sponsorships Advertising Marketing
LOGOS ON CFL JERSEYS COMING SOON?
Published November 16, 1994
According to CFL owners, Larry Ryckman (Calgary) and Bill Comrie (B.C.), the league is "exploring selling commercial sponsorship on uniforms." Ryckman: "You will see significant corporate sponsorship deals. For example, Beatrice sponsors our training camp and Beatrice has our jersey rights. This (uniforms) is the logical next step. I would support it, as long as its not garish." CFL star Doug Flutie: "I wouldn't like it at all. You put Beatrice on the Jersey and then they'll want you to put K-Mart on the pants. Next thing you know you look like a race-car driver. Right now we have the logo (Dodge Trucks) on our field. I don't even like that" (SAN JOSE MERCURY NEWS, 11/16).