SBD/16/Sponsorships Advertising Marketing

LOGOS ON CFL JERSEYS COMING SOON?

     According to CFL owners, Larry Ryckman (Calgary) and Bill
Comrie (B.C.), the league is "exploring selling commercial
sponsorship on uniforms."  Ryckman:  "You will see significant
corporate sponsorship deals.  For example, Beatrice sponsors our
training camp and Beatrice has our jersey rights.  This
(uniforms) is the logical next step.  I would support it, as long
as its not garish."  CFL star Doug Flutie: "I wouldn't like it at
all.  You put Beatrice on the Jersey and then they'll want you to
put K-Mart on the pants.  Next thing you know you look like a
race-car driver.  Right now we have the logo (Dodge Trucks) on
our field.  I don't even like that" (SAN JOSE MERCURY NEWS,
11/16).
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CFL, DaimlerChrysler

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