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SBD/16/Sponsorships Advertising Marketing
KMART CORP. ENDS RELATIONSHIP WITH ROSS ROY
Published November 16, 1994
"Ongoing turmoil at Kmart Corp. appears to have claimed another casualty" -- the company's relationship with its ad agnency, Ross Roy Communications. Last week, Kmart put its $175M account into review and Ross Roy decided not to participate "virtually assuring an end to the relationship." In a related move, Kmart Canada moved its $6M account in-house from Ian Roberts Ross Roy, Toronto (Leah Rickard, AD AGE, 11/14 issue). This morning, Kevin Goldman examines a growing trend of companies breaking off ties with their long-standing ad agencies (WALL STREET JOURNAL, 11/16).