SBD / 16 / KMART CORP. ENDS RELATIONSHIP WITH ROSS ROY

SBD/16/Sponsorships Advertising Marketing

KMART CORP. ENDS RELATIONSHIP WITH ROSS ROY

Published November 16, 1994

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     "Ongoing turmoil at Kmart Corp. appears to have claimed
another casualty" -- the company's relationship with its ad
agnency, Ross Roy Communications.  Last week, Kmart put its $175M
account into review and Ross Roy decided not to participate
"virtually assuring an end to the relationship."  In a related
move, Kmart Canada moved its $6M account in-house from Ian
Roberts Ross Roy, Toronto (Leah Rickard, AD AGE, 11/14 issue).
This morning, Kevin Goldman examines a growing trend of companies
breaking off ties with their long-standing ad agencies (WALL
STREET JOURNAL, 11/16).
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