SBD/16/Sponsorships Advertising Marketing

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  • KMART CORP. ENDS RELATIONSHIP WITH ROSS ROY

         "Ongoing turmoil at Kmart Corp. appears to have claimed
    another casualty" -- the company's relationship with its ad
    agnency, Ross Roy Communications.  Last week, Kmart put its $175M
    account into review and Ross Roy decided not to participate
    "virtually assuring an end to the relationship."  In a related
    move, Kmart Canada moved its $6M account in-house from Ian
    Roberts Ross Roy, Toronto (Leah Rickard, AD AGE, 11/14 issue).
    This morning, Kevin Goldman examines a growing trend of companies
    breaking off ties with their long-standing ad agencies (WALL
    STREET JOURNAL, 11/16).
    

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  • LOGOS ON CFL JERSEYS COMING SOON?

         According to CFL owners, Larry Ryckman (Calgary) and Bill
    Comrie (B.C.), the league is "exploring selling commercial
    sponsorship on uniforms."  Ryckman:  "You will see significant
    corporate sponsorship deals.  For example, Beatrice sponsors our
    training camp and Beatrice has our jersey rights.  This
    (uniforms) is the logical next step.  I would support it, as long
    as its not garish."  CFL star Doug Flutie: "I wouldn't like it at
    all.  You put Beatrice on the Jersey and then they'll want you to
    put K-Mart on the pants.  Next thing you know you look like a
    race-car driver.  Right now we have the logo (Dodge Trucks) on
    our field.  I don't even like that" (SAN JOSE MERCURY NEWS,
    11/16).
    

    Print | Tags: CFL, DaimlerChrysler
  • MARKETPLACE ROUND-UP

         Kao Infosystems Company announced yesterday that they will
    dedicate November 15 as "Ted Williams Appreciation Day."  The
    declaration coincides with a national press conference, to be
    held earlier in the day, to introduce Ted Williams' official CD-
    ROM autobiography (KAO Infosystems). ...Frito Lay snack foods
    will consolidate the media planning portion of its brand
    accounts, currently divided between BBDO New York and DDB Needham
    Chicago, at one of those agencies.  A spokesperson for Frito-Lay
    said a decision is expected within a month (N.Y. TIMES,
    11/16)....In Washington, Aaron Epstein examines a Supreme Court
    case that tests the government's power to limit free speech in
    the marketplace, specifically a brewers' right to put the
    alcoholic content of the beer on the label.  The case will be
    heard November 30 (KNIGHT-RIDDER/MERCURY NEWS, 11/16).
    

    Print | Tags: BBDO, PepsiCo
  • NEW BALANCE REBUTS FTC CHARGE ON SHOE LABELING

         Rebutting FTC charges of "false and misleading advertising,"
    New Balance Athletic Shoe Inc. claims 70-80% of its footwear is
    made in plants in ME and MA and that those shoes assembled abroad
    are labeled as to their country of origin.  Although New Balance
    promotes its shoes as "Made in the U.S.A.," the FTC had
    complained that a "substantial number of the company's shoes are
    assembled in foreign countries" (WALL STREET JOURNAL, 11/16).
    

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  • WITH VIRGINIA SLIMS, THE WTA HAS COME A LONG WAY, BABY

         The WTA Tour is not only losing Martina Navratilova this
    week, but also Philip Morris, "its most significant benefactor."
    Philip Morris, parent company of Kraft and Virginia Slims, ends
    its 25-year relationship with women's tennis Sunday when the
    Virginia Slims Championships at Madison Square Garden ends (Doug
    Smith, USA TODAY, 11/16).  "Anti-smoking crusaders who rail
    against the tobacco company for using women's tennis to glamorize
    smoking couldn't be happier.  But players and tour officials
    couldn't be more ambivalent, especially since they are having a
    tough time finding a replacement.  Perhaps no sponsor in all of
    sports has given more lavishly" than Philip Morris, notes Josh
    Young in the WASHINGTON TIMES.  "And it's doubtful that any
    sponsor has gotten such a good return on its investment"
    (WASHINGTON TIMES, 11/16).  Chris Evert:  "If we don't find a
    sponsor, we're strong enough that we can endure next year.  But
    starting in '96, we really need to find a sponsor" (PHILADELPHIA
    DAILY NEWS, 11/15).
    

    Print | Tags: Cablevision, Madison Square Garden
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