SBD/16/Franchises

TALE OF TWO BALLCLUBS: MARLINS TIX GO DOWN; ORIOLES UP

     FLORIDA:  Marlins President Don Smiley said that ticket-
price reductions "will not be limited to season-ticket holders,
and that 'the Marlins intend to lower prices for individual game-
day tickets in at least one' of the two categories that already
have been reduced:  terrace box and mezzanine reserved."  Smiley:
"We know we're going to have to reach out and get aggressive in
the marketing of this ballclub, especially in light of the
shortened 1994 season" (Susan Miller Degnan, MIAMI HERALD,
11/16).
     BALTIMORE:  In Washington, Thomas Boswell reprimands the
Orioles for their ticket-hike announcement.  "The Orioles say the
strike cost them $15 million.  Notice the Orioles said 'cost,'
not 'lost.' ... You may have noticed that the Orioles have had a
slightly reduced costs of doing business.  They haven't had to
pay their players a cent" (WASHINGTON POST, 11/16).
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