SBD/15/The Back Of The Book

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  • THE SPORTS BUSINESS DAILY "PURE PLAY" STOCK TICKER

                                                 52-WEEK
    COMPANY       SYM  CLOSE    +/-    OPEN    HIGH    LOW     VOLUME
    Bos. Celtics  BOS  23 1/4    0     23 1/4  24 1/8  17 7/8    500
    Cobra Golf   CBRA  40 5/8  + 1/2   40 1/2  40 1/4  12 1/2  148600
    Callaway Golf ELY  38 3/4  + 1/2   38 1/8  43 3/8  21 7/8  210400
    Fila          FLH  17 7/8    0     17 7/8  17 3/4  12 1/2   15100
    Sport Supply  GYM  11 5/8  - 3/8   11 3/4  18      11 1/2   19500
    L.A. Gear     LA    6 1/8    0      6      11 7/8   5 3/8   30900
    Nike          NKE  61 7/8  + 7/8   61 1/8  66 5/8  43 1/8   84800
    Reebok        RBK  38 7/8  + 1/4   38 1/2  40 1/4  28      327000
    Russell Athl. RML  30 5/8  - 1/8   30 3/4  32 5/8  24        2600
    Sportmart    SPMT  14 3/8    0     14 3/4  19 1/4  11 1/2    6100
    Starter       STA   7 1/8  + 1/8    7      20 5/8   6 1/4   28100
    Topps        TOPP   5 3/4  + 1/8    5 5/8   8 1/8   5 5/8  115700
    

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  • THE SPORTS BUSINESS DAILY TURNSTILE TRACKER

         TODAY:  The AFC after Week 11
    '94 YEAR -TO-DATE
    TEAM
    HOME
    DATES
    AVG.
    TIX
    REVENUE
    '93
    AVG.
    TIX REVENUE
    +/- FROM '93
    KCC^
    5
    79,477
    $29
    $11,524,136
    76,991
    + $745,396
    BUF^
    5
    78,458
    $30
    $11,768,760
    79,647
    + $1,016,469
    JET
    5
    77,042
    $25
    $9,630,250
    77,121
    - $9,875
    DEN^
    5
    75,409
    $29
    $10,934,334
    75,273
    + $1,525,209
    CLE
    5
    75,184
    $27
    $10,149,786
    77,557
    - $409,572
    MIA
    5
    73,028
    $30
    $10,954,200
    64,786
    + $1,236,300
    SEA^
    4
    61,778
    $28
    $6,919,108
    56,191
    + $1,524,820
    PAT^
    5
    60,228
    $34
    $10,238,760
    50,533
    + $2,825,540
    SDC^
    4
    59,969
    $32
    $7,676,000
    58,937
    + $1,310,858
    PIT^
    5
    59,711
    $32
    $9,553,792
    56,554
    + $1,919,029
    CIN^
    5
    57,077
    $31
    $8,846,997
    49,275
    + $1,702,122
    HOU^
    4
    53,784
    $27
    $5,808,699
    53,335
    + $901,925
    IND
    5
    52,948
    $27
    $7,148,007
    53,168
    - $29,619
    LAR
    4
    47,442
    $33
    $6,262,311
    52,131
    - $619,014

    NOTE: Teams with the symbol (^) next to their name have increased their ticket prices over last year. "'93 AVG." is based on the same number of home dates as the teams have had thus far in '94. "TIX $" is the team's average ticket price. "TIX REVENUE" is an approximated figure based on the increase/decrease in attendance for the same number of home dates from '93. The +/- revenue figures take into account all new ticket prices.

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