Reebok Rolling Out New Fitness Campaign UFC's Conor McGregor Inks Deal With Reebok Reebok Stands Behind Jones After Positive Test Reebok Sees UFC Deal As Portal Into Tough Fitness Biz Source: UFC's Reebok Deal Worth $70M Adidas Mulling Reebok Sale Overseas Group Launching Bid To Buy Reebok Reebok Rolls Out New Delta Logo Reebok Taps Venables Bell For Global Creative Reebok Drops DDB Amid Creative Review
Upcoming Conferences and Events
SBD/15/Sponsorships Advertising Marketing
REEBOK AND WOMEN'S SPORTS FOUNDATION PROMOTE FEMALE ATHLETES
Published November 15, 1994
Reebok and the Women's Sports Foundation announced the creation of the "Reebok/Women's Sports Foundation Girls' Sports Summit." The national program will offer 15 school districts the opportunity to receive a $5,000 grant to host a full-day conference in which top female and male athletes to discuss the problems young women face in sports. In addition to the summit, each participating high school will receive a 30-minute "Girls in Sports" videotape and a classroom discussion curriculum. Women's Sports Foundation Exec Dir Donna Lopiano said the summits will focus on topics ranging from gender equity to scholarship opportunities for girls. Lopiano: "In recognition of the fact that girls drop out of sports at a rate that is six times greater than boys by the age of 14, educators have expressed the need for programs such as the 'Girls' Sports Summits.'" The first summit is scheduled for November 18 in Chicago (Reebok).