NASCAR Hires Brent Dewar As COO Mohr Roasts Patrick, Others At NASCAR Banquet 'Dega To Remove Allison Grandstand France Trying To Improve NASCAR Product MMF: Ways To Attract A New Audience Rick Allen Named NBC's Lead NASCAR Voice MMF: Compelling Digital Content A Necessity NBC Adds Jeff Burton As NASCAR Analyst MMF: Johnson Reflects On Early Days Of His Brand Exposure Value Up For Jimmie Johnson
SBD/15/Sponsorships Advertising Marketing
NASCAR SPONSORSHIP NEWS: CRAFTSMAN SPONSORS SUPERTRUCKS
Published November 15, 1994
Sears, Roebuck & Co., through its Craftsman brand of tools, will be the sponsor of the new NASCAR SuperTruck Series for three years, beginning with the '95 season. The series will be known as the NASCAR SuperTruck Series by Craftsman (NASCAR)....Sponsorship News from Ernie Saxton: Kodiak smokeless tobacco has moved its Winston Cup sponsorship from Kenny Shrader's car to Ricky Craven's car, beginning in '95. Kodiak will be a "major" sponsor of Craven's new team, the Larry Hedrick entry....Dial soap, Purex Detergent and Fabric Softener, as well as Armour Star Canned Meats (all Dial Corp. brands) will sponsor Patty Moise for the full '95 NASCAR Busch Series Grand National schedule. This will be Dial Corp.'s first full season in NASCAR racing (Ernie Saxton)....Kool-Aid soft drink mix has introduced a two-quart sugar-sweetened package design featuring the Kool Aid Man and Moroso Racing's NASCAR Busch Series Finalube Chevrolet. The special Kool Aid package is available for a limited time exclusively at Fina stations (NASCAR NEWS, 11/9-22 issue).