NASCAR Tracks Cashing In With Non-Racing Events Target Leaving IndyCar Part Of New Direction NASCAR Pushes Back '17 Cup Start Times NBCSN Sets Record With Brickyard 400 Chase Elliott Climbing In NASCAR Merch Sales Brickyard 400 Continues Attendance Slide NASCAR Takes Control Of Digital Ad Sales Brickyard 400 Tix Sale Spike With Gordon A-B InBev Expands NFL Team Cans Dale Jr. Focusing On Health First, Racing Second
SBD/15/Sponsorships Advertising Marketing
NASCAR SPONSORSHIP NEWS: CRAFTSMAN SPONSORS SUPERTRUCKS
Published November 15, 1994
Sears, Roebuck & Co., through its Craftsman brand of tools, will be the sponsor of the new NASCAR SuperTruck Series for three years, beginning with the '95 season. The series will be known as the NASCAR SuperTruck Series by Craftsman (NASCAR)....Sponsorship News from Ernie Saxton: Kodiak smokeless tobacco has moved its Winston Cup sponsorship from Kenny Shrader's car to Ricky Craven's car, beginning in '95. Kodiak will be a "major" sponsor of Craven's new team, the Larry Hedrick entry....Dial soap, Purex Detergent and Fabric Softener, as well as Armour Star Canned Meats (all Dial Corp. brands) will sponsor Patty Moise for the full '95 NASCAR Busch Series Grand National schedule. This will be Dial Corp.'s first full season in NASCAR racing (Ernie Saxton)....Kool-Aid soft drink mix has introduced a two-quart sugar-sweetened package design featuring the Kool Aid Man and Moroso Racing's NASCAR Busch Series Finalube Chevrolet. The special Kool Aid package is available for a limited time exclusively at Fina stations (NASCAR NEWS, 11/9-22 issue).