SBD/15/Sponsorships Advertising Marketing

NASCAR SPONSORSHIP NEWS: CRAFTSMAN SPONSORS SUPERTRUCKS

     Sears, Roebuck & Co., through its Craftsman brand of tools,
will be the sponsor of the new NASCAR SuperTruck Series for three
years, beginning with the '95 season.  The series will be known
as the NASCAR SuperTruck Series by Craftsman
(NASCAR)....Sponsorship News from Ernie Saxton:  Kodiak smokeless
tobacco has moved its Winston Cup sponsorship from Kenny
Shrader's car to Ricky Craven's car, beginning in '95.  Kodiak
will be a "major" sponsor of Craven's new team, the Larry Hedrick
entry....Dial soap, Purex Detergent and Fabric Softener, as well
as Armour Star Canned Meats (all Dial Corp. brands) will sponsor
Patty Moise for the full '95 NASCAR Busch Series Grand National
schedule.  This will be Dial Corp.'s first full season in NASCAR
racing (Ernie Saxton)....Kool-Aid soft drink mix has introduced a
two-quart sugar-sweetened package design featuring the Kool Aid
Man and Moroso Racing's NASCAR Busch Series Finalube Chevrolet.
The special Kool Aid package is available for a limited time
exclusively at Fina stations (NASCAR NEWS, 11/9-22 issue).
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