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         Dallas-based EDS will be the primary sponsor of the U.S.
    Cycling Team through the Atlanta Games (DALLAS MORNING NEWS,
    11/13)....Sensormatic Electronics Corp. expects its association
    with the '96 Games to add at least $70M to earnings.
    Sensormatic, the world's "biggest supplier" of electronic
    security systems to stores, was selected in March as the official
    provider of electronic security for the Games (BLOOMBERG BUSINESS
    NEWS, 11/15)....In Chicago, Philip Hersh notes the two deaths at
    the New York City Marathon as a "sad reminder that distance
    running in the heat can be a risky business.  It is a risk that
    may be heightened at the 1996 Olympic men's marathon in Atlanta
    because of business considerations."  At issue is the starting
    time of the men's marathon.  IAAF wants the men's marathon to
    start in the late afternoon, so it would finish in the Olympic
    Stadium just before the closing ceremonies (CHICAGO TRIBUNE,

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