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  • THE SPORTS BUSINESS DAILY "PURE PLAY" STOCK TICKER

                                                  52-WEEK
    COMPANY        SYM  CLOSE     +/-  OPEN   HIGH LOW   VOLUME
    Bos. Celtics   BOS  23 1/4     0   23 1/2  24 1/8  17 7/8   1800
    Cobra Golf     CBRA 40 1/8   -3/8  40 3/4  40 1/4  12 1/2 122000
    Callaway Golf  ELY  38 1/4   -1/4  38 3/8  43 3/8  21 7/8 178800
    Fila           FLH  17 7/8     0   17 3/4  17 3/4  12 1/2  82300
    Sport Supply   GYM  12         0   12      18      11 1/2  11200
    L.A. Gear      LA    6 1/8     0    6 1/8  11 7/8   5 3/8  80200
    Nike           NKE  61         0   60 7/8  66 5/8  43 1/8  81100
    Reebok         RBK  38 5/8   +1/8  38 1/2  40 1/4  28     194300
    Russell Athl.  RML  30 3/4   +1/8  30 5/8  32 5/8  24       6800
    Sportmart      SPMT 14 3/8   -1/8  14 1/4  19 1/4  11 1/2  21900
    Starter        STA   7       -1/8   7 1/8  20 5/8   6 1/4  53700
    Topps          TOPP  5 5/8     0    5 5/8   8 1/8   5 5/8  88700
    

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  • THE SPORTS BUSINESS DAILY TURNSTILE TRACKER

         TODAY:  Week 11 NFC Home Attendance
         TOMORROW:  The AFC after Week 11
    '94 YEAR-TO-DATE
    TEAM
    HOME
    DATES
    AVG.
    TIX
    REVENUE
    '93 AVG.
    TIX REVENUE
    +/- FROM '93
    NYG^
    6
    76,484
    $35
    $16,061,675
    75,284
    + $3,842,531
    DET^
    5
    65,952
    $30
    $9,892,800
    62,040
    + $1,718,000
    ARZ
    4
    69,155
    $27
    $7,468,740
    50,453
    + $2,019,843
    SF ^
    5
    68,230
    $40
    $13,646,160
    67,150
    + $1,882,870
    PHI^
    6
    65,308
    $40
    $15,674,080
    64,449
    + $2,139,790
    CHI^
    5
    64,924
    $32
    $10,547,840
    57,229
    + $1,963,490
    DAL
    5
    63,712
    $34
    $10,831,074
    64,846
    - $475,980
    MIN
    4
    62,079
    $28
    $6,952,820
    56,828
    + $588,140
    ATL
    5
    60,356
    $28
    $8,449,840
    63,617
    - $138,401
    NOS^
    6
    59,691
    $27
    $9,669,915
    68,039
    - $944,013
    GBP
    6
    57,349
    $27
    $9,290,538
    57,146
    + $10,292
    WAS
    6
    56,454
    $36
    $12,194,064
    56,454
    No Change
    TAM^
    5
    46,733
    $30
    $7,009,980
    51,911
    + $1,258,792
    RAM
    6
    47,664
    $30
    $8,579,580
    50,419
    - $981,780

    NOTE: Teams with the symbol (^) next to their name have increased their ticket prices over last year. "'93 AVG." is based on the same number of home dates as the teams have had thus far in '94. "TIX $" is the team's average ticket price. "TIX REVENUE" is an approximated figure based on the increase/decrease in attendance for the same number of home dates from '93. The +/- revenue figures take into account all new ticket prices.

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