Clemson Univ. and entrepreneur ROBERT HOWELL BROOKS
announced plans to establish "an interdisciplinary sports
institute devoted to the study of sports engineering, management,
marketing and communication."  Included will be the opportunity
for engineering graduate students to conduct research in
cooperation with NASCAR racing teams.  The Robert H. Brooks
Sports Science Institute will be backed by a $2.5M pledge, with
endowments to be made through Hooters of America, Brooks'
restaurant chain (Hooters).

     The Sabres on Friday announced the election of former
Madison Square Garden Network President DOUGLAS MOSS as the
team's new President and CEO.  Garden President DAVE CHECKETTS
said MARTY BROOKS, Senior VP of Programming and Production, will
be placed in charge of the network on an interim basis (Steve
Zipay, N.Y. NEWSDAY, 11/12).  In addition to the Sabres, Moss
will oversee the AHL Rochester Americans and the construction of
the new Crossroads Center (Bob Raissman, N.Y. DAILY NEWS, 11/12).

     The N.Y. TIMES' William Rhoden profiles Panthers co-owner
BILL SIMMS, the first African-American to have an ownership
interest in an NFL team since 1967 and the second African-
American to gain membership to the Augusta National Golf Club
(N.Y. TIMES, 11/13)....The following radio ad was run against
former Chiefs QB BILL KENNEY during his successful bid for a MO
state legislative seat:  "During Kenney's best season, only
11,000 Chiefs fans attended the Denver game.  Kenney's leadership
resulted in the longest losing streak in Chiefs history, a decade
without a playoff win, and two player strikes costing businesses
millions.  Now Bill Kenney wants to play games with your taxes
..." (CHICAGO TRIBUNE, 11/13).