Menu
Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

     Plans for Wayne Gretzky's ice kingdom at the Boca Raton, FL
Airport "have melted away."  But developers are looking for a new
site, trying to keep the project alive.  Gretzky is working with
Stadium Consultants Int'l of Toronto, which plans to build 25
Gretzky-themed rinks in U.S. cities, including Miami,
Jacksonville and Tampa (MIAMI HERALD, 11/12)....The Big 3 network
revenues were up slightly on combined 3rd quarter totals (AD AGE,
11/14 issue)....The CFL franchise in Baltimore is holding a
contest to name the team with the prizes being a Pontiac Sunbird
or two round-trip tickets on Continental Airlines (Baltimore SUN,
11/13)....Renaissance Golf Products reported net sales of $4.07M
for the nine months ended Sept. 30, 1994 -- an increase of $2.38M
or 103.5% over the comparable period in '93
(Renaissance)....Digital Equipment Corp. will air a TV spot for
its new notebook computers in the Las Vegas market during
tonight's "Monday Night Football" game on ABC.  In January,
Digital will air TV spots during pro and college football
telecasts but not the Super Bowl (AD AGE, 11/14 issue)....Time
Warner Inc.'s MONEY magazine said next spring it will test a
personal-finance monthly magazine aimed at younger readers (WALL
STREET JOURNAL, 11/14).... "Seeking to revitalize a slowing video
game market," Nintendo will announce a low-priced "virtual
reality" game system that will begin selling in the U.S. and
Japan in April (N.Y. TIMES, 11/14)....In the current issue of
BUSINESS WEEK, Chris Roush examines George Foreman's new-found
marketing appeal in the context of why older athletes are popular
as endorsers: "For one, there's no chance of an old pro having an
off season injury, staging a contract holdout, or blowing up at
the coach and embarrassing the company.  Also, it's less likely
that old pros will have drug problems, car crashes, or fistfights
in bars" (BUSINESS WEEK, 11/21 issue)....In a front-page expose
in Sunday's N.Y. TIMES, Douglas Frantz and Ralph Blumenthal
examine USAir under the headline: "Troubles at USAir:
Coincidence or More?" (N.Y. TIMES, 11/13).

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1994/11/14/Sponsorships-Advertising-Marketing/MARKETPLACE-ROUND-UP.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1994/11/14/Sponsorships-Advertising-Marketing/MARKETPLACE-ROUND-UP.aspx

CLOSE