CFL Enters New Era Under Commissioner Orridge Asian Viewer Growth For NBA Finals NBA Finals Viewership Best Since '98 Warriors-Cavs Highest-Rated Since '01 NBA Finals Still Best Since '98 ABC Gets Best Finals Game 5 Since '04 CFL Looking For New Drug-Testing Agency Cavs-Warriors Highest-Rated Game 4 In 11 Years Cavs-Warriors Delivers Big Viewership For ABC British Open Moving To NBC/Golf Channel
SBD/14/Sponsorships Advertising Marketing
Published November 14, 1994
Plans for Wayne Gretzky's ice kingdom at the Boca Raton, FL Airport "have melted away." But developers are looking for a new site, trying to keep the project alive. Gretzky is working with Stadium Consultants Int'l of Toronto, which plans to build 25 Gretzky-themed rinks in U.S. cities, including Miami, Jacksonville and Tampa (MIAMI HERALD, 11/12)....The Big 3 network revenues were up slightly on combined 3rd quarter totals (AD AGE, 11/14 issue)....The CFL franchise in Baltimore is holding a contest to name the team with the prizes being a Pontiac Sunbird or two round-trip tickets on Continental Airlines (Baltimore SUN, 11/13)....Renaissance Golf Products reported net sales of $4.07M for the nine months ended Sept. 30, 1994 -- an increase of $2.38M or 103.5% over the comparable period in '93 (Renaissance)....Digital Equipment Corp. will air a TV spot for its new notebook computers in the Las Vegas market during tonight's "Monday Night Football" game on ABC. In January, Digital will air TV spots during pro and college football telecasts but not the Super Bowl (AD AGE, 11/14 issue)....Time Warner Inc.'s MONEY magazine said next spring it will test a personal-finance monthly magazine aimed at younger readers (WALL STREET JOURNAL, 11/14).... "Seeking to revitalize a slowing video game market," Nintendo will announce a low-priced "virtual reality" game system that will begin selling in the U.S. and Japan in April (N.Y. TIMES, 11/14)....In the current issue of BUSINESS WEEK, Chris Roush examines George Foreman's new-found marketing appeal in the context of why older athletes are popular as endorsers: "For one, there's no chance of an old pro having an off season injury, staging a contract holdout, or blowing up at the coach and embarrassing the company. Also, it's less likely that old pros will have drug problems, car crashes, or fistfights in bars" (BUSINESS WEEK, 11/21 issue)....In a front-page expose in Sunday's N.Y. TIMES, Douglas Frantz and Ralph Blumenthal examine USAir under the headline: "Troubles at USAir: Coincidence or More?" (N.Y. TIMES, 11/13).