SBD/11/Sports Media


     The Women's Sports Network (WSN) plans to start up in
September with 24-hours of live events, news reports and
exercise, travel and nutritional programming.  They hope to lure
cable operators by dividing the money they receive "in subscriber
fees with community sports programs for girls and
     women."  Terry Kassel, creator of WSN: "So Cablevision, for
example, would have a sponsorship in their name for a women's
softball league on Long Island."  Kassell added that it is also
an opportunity for cable operators to "endear themselves to their
communities."  Although Liberty Sports has rights to many women's
collegiate events, Kassel said WSN will be an outlet for other
women sports, including amateur and recreational (Steve Zipay,
NEWSDAY, 11/11).
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Cablevision, New York Liberty, Media

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