The Institute For Sports Advancement (ISA), billed as "the
most comprehensive conference for education, placement and
oppportunities for advancement" for students, graduates and
others seeking a career in the sports industry, will be held
January 15-16, 1995 at the Marriott Marquis in New York.
Attendees will gain instruction in various fields of the
industry, including:  Broadcasting, Marketing, Licensing,
Sponsorship, Ticketing, Facility Management, Special Events,
Team/Franchise Management and Player Counseling.  Among the
scheduled speakers:  E.J. Krause & Assoc. Exec Dir CRAIG
TARTASKY, ProServ President JERRY SOLOMON, LA Gear VP for
Marketing Services ROB APATOFF, F.A.M.E. President DAVID FALK,
AVP Chief Marketing Officer CARL THOMAS, A's Senior VP for
Business Affairs ANDY DOLICH, and TeamWork Consulting President
BUFFY FILIPELL.  Attendees will be able to "showcase their
talent" at the ISA.  In addition, a profile of each attendee will
be distributed to the 1,200 top sports execs attending the
International Sports Summit, which follows the ISA on January 17-
18 at the Marriott Marquis, and sent to the 15,000 execs listed
in the Sports Summit database.  For more info, call Jim Rice at
E.J. Krause at (301) 986-7800 (Institute For Sports Advancement).

     Viacom elected three directors, bringing their board to
thirteen:  STEVEN BERRARD of Blockbuster Entertainment, GEORGE
JOHNSON of Blockbuster, and SHARI REDSTONE of National Amusements
and daughter of Sumner Redstone (WALL STREET JOURNAL, 11/11)....
ROGER ENRICO was named to head a new Pepsico, Inc. unit that will
oversee the international operations of its KFC, Pizza Hut, and
Taco Bell fast food restaurants.  He is the company's second-
ranking executive (N.Y. TIMES, 11/11).... AL WEISS has been
promoted to Exec. VP of Walt Disney World (Walt Disney)....Cobra
Golf has named former CFO DAVE SCHAEFER as Senior VP and COO
(Cobra).

     In New York, Neal Travis writes that MARIO CUOMO "may well
be the next commissioner of Major League Baseball, according to
leading figures in the sports world."  Cuomo told the N.Y. POST
that he hasn't given any thought on what he was going to do, but
sources said "his eloquence, integrity, and public speaking
skills would help restore baseball's battered image" (Neal
Travis, N.Y. POST, 11/10).

     BRUCE MCNALL, under investigation for bank fraud, will
"give up his high profile titles of President and Governor of the
L.A. Kings."  However, McNall will continue to work for the
organization.  A formal charge against McNall could come as early
as next week (Dillman & Bates, L.A. TIMES, 11/11). ....DON SHULA
has formed Don Shula Steak Houses, Inc. to pursue expansion of
his steak house concept on a regional and national level.  The
first venture will be in Tampa (Don Shula Steak Houses,
Inc.)....NY Governor-elect GEORGE PATAKI was in Buffalo sporting
a Bills jersey -- No. 1 (N.Y. DAILY NEWS, 11/11)....TONY LARUSSA
took the stand as a character witness for DAVE STEWART in the
State of FL. vs. Dave Stewart/Todd Stottlemyre case (Mult.,
11/11).