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The Institute For Sports Advancement (ISA), billed as "the most comprehensive conference for education, placement and oppportunities for advancement" for students, graduates and others seeking a career in the sports industry, will be held January 15-16, 1995 at the Marriott Marquis in New York. Attendees will gain instruction in various fields of the industry, including: Broadcasting, Marketing, Licensing, Sponsorship, Ticketing, Facility Management, Special Events, Team/Franchise Management and Player Counseling. Among the scheduled speakers: E.J. Krause & Assoc. Exec Dir CRAIG TARTASKY, ProServ President JERRY SOLOMON, LA Gear VP for Marketing Services ROB APATOFF, F.A.M.E. President DAVID FALK, AVP Chief Marketing Officer CARL THOMAS, A's Senior VP for Business Affairs ANDY DOLICH, and TeamWork Consulting President BUFFY FILIPELL. Attendees will be able to "showcase their talent" at the ISA. In addition, a profile of each attendee will be distributed to the 1,200 top sports execs attending the International Sports Summit, which follows the ISA on January 17- 18 at the Marriott Marquis, and sent to the 15,000 execs listed in the Sports Summit database. For more info, call Jim Rice at E.J. Krause at (301) 986-7800 (Institute For Sports Advancement).
Viacom elected three directors, bringing their board to thirteen: STEVEN BERRARD of Blockbuster Entertainment, GEORGE JOHNSON of Blockbuster, and SHARI REDSTONE of National Amusements and daughter of Sumner Redstone (WALL STREET JOURNAL, 11/11).... ROGER ENRICO was named to head a new Pepsico, Inc. unit that will oversee the international operations of its KFC, Pizza Hut, and Taco Bell fast food restaurants. He is the company's second- ranking executive (N.Y. TIMES, 11/11).... AL WEISS has been promoted to Exec. VP of Walt Disney World (Walt Disney)....Cobra Golf has named former CFO DAVE SCHAEFER as Senior VP and COO (Cobra).
In New York, Neal Travis writes that MARIO CUOMO "may well be the next commissioner of Major League Baseball, according to leading figures in the sports world." Cuomo told the N.Y. POST that he hasn't given any thought on what he was going to do, but sources said "his eloquence, integrity, and public speaking skills would help restore baseball's battered image" (Neal Travis, N.Y. POST, 11/10).
BRUCE MCNALL, under investigation for bank fraud, will "give up his high profile titles of President and Governor of the L.A. Kings." However, McNall will continue to work for the organization. A formal charge against McNall could come as early as next week (Dillman & Bates, L.A. TIMES, 11/11). ....DON SHULA has formed Don Shula Steak Houses, Inc. to pursue expansion of his steak house concept on a regional and national level. The first venture will be in Tampa (Don Shula Steak Houses, Inc.)....NY Governor-elect GEORGE PATAKI was in Buffalo sporting a Bills jersey -- No. 1 (N.Y. DAILY NEWS, 11/11)....TONY LARUSSA took the stand as a character witness for DAVE STEWART in the State of FL. vs. Dave Stewart/Todd Stottlemyre case (Mult., 11/11).