Liberty Mutual Sponsoring NASCAR Spotters NASCAR-Themed Show Returning To Nick Truex Jr. Signs New Contract With Furniture Row Steve Phelps Taking On More Global NASCAR Role Watkins Glen Sprint Cup Race Thriving Sources: Three Lead Race For Cup Sponsor NASCAR Tracks Cashing In With Non-Racing Events Target Leaving IndyCar Part Of New Direction NASCAR Pushes Back '17 Cup Start Times NBCSN Sets Record With Brickyard 400
SBD/11/Sponsorships Advertising Marketing
UPPER DECK SIGNS AGREEMENT WITH RUSTY WALLACE
Published November 11, 1994
Upper Deck Trading Card Co. will join forces with NASCAR racer Rusty Wallace to announce a new line of stock car racing trading cards and Upper Deck Autheticated memorabilia in conjunction with next year's Hooters 500 race. The new Upper Deck Motorsports line will feature the "ultimate" stock car racing collectible -- Wallace's stock car driven in the inaugural Brickyard 400 -- autographed and authenticated. Future products include race used clothing and equipment, plus other unique collectibles (Upper Deck).