SBD/11/Sponsorships Advertising Marketing

UPPER DECK SIGNS AGREEMENT WITH RUSTY WALLACE

     Upper Deck Trading Card Co. will join forces with NASCAR
racer Rusty Wallace to announce a new line of stock car racing
trading cards and Upper Deck Autheticated memorabilia in
conjunction with next year's Hooters 500 race.  The new Upper
Deck Motorsports line will feature the "ultimate" stock car
racing collectible -- Wallace's stock car driven in the inaugural
Brickyard 400 -- autographed and authenticated.  Future products
include race used clothing and equipment, plus other unique
collectibles (Upper Deck).
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Related Topics:

NASCAR, Upper Deck

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