Comcast Builds X1 Service Around NASCAR Deal NASCAR Promotes 11 Senior-Level Execs Goodyear Called Out For NASCAR Issues Stewart: Sponsors Have Stuck By Our Side Stewart Won't Face Charges For Fatal Crash Fanatics Lands NASCAR's At-Track Merch Sales Joe Gibbs Racing Signs Stanley Black & Decker Chicagoland Looks To Build Interest Nationwide Expands Earnhardt Sponsorship Xfinity To Title Sponsor NASCAR's Secondary Series
Upcoming Conferences and Events
SBD/11/Sponsorships Advertising Marketing
UPPER DECK SIGNS AGREEMENT WITH RUSTY WALLACE
Published November 11, 1994
Upper Deck Trading Card Co. will join forces with NASCAR racer Rusty Wallace to announce a new line of stock car racing trading cards and Upper Deck Autheticated memorabilia in conjunction with next year's Hooters 500 race. The new Upper Deck Motorsports line will feature the "ultimate" stock car racing collectible -- Wallace's stock car driven in the inaugural Brickyard 400 -- autographed and authenticated. Future products include race used clothing and equipment, plus other unique collectibles (Upper Deck).