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SBD/11/Sponsorships Advertising Marketing
JEEP, ECLIPSE TV AND SPORTS MARKETING INC. DO SKIING
Published November 11, 1994
For the second year in a row, Jeep, Eclipse TV and Sports Marketing Inc. are teaming-up in a multi-dimensional sponsorship and syndication agreement for the Jeep King of the Mountain Downhill skiing series. As the title "partner," Jeep will have direct input in a variety of traditional non-sponsor areas, such as positioning of camera angles and talent section. Eclipse has also created a variety of added incentives for Jeep to recruit co-sponsors. Following the competition of each event in the series, Eclipse TV and Sports Marketing, Inc. will distribute a one-hour program of highlights via national syndication. Jeep King of the Mountain Downhill series sponsors and marketing partners include: Visa USA, Sebastian Salon Hair Care, AT&T, Charles Schwab & Co., Infinity Car Radio, Mopar, Hawaiian Tropic, Ski Optiks, American Airlines, Boars Head Red Lager, Duraflame, Salomon, Skiing Magazine, Bogner, Vail Associates, Westin Hotel Vail, Heavenly Ski Resort, Harrahs Hotel & Casino, Aspen Skiing Company & Aspen Meadows (Jeep).