SBD/11/Sponsorships Advertising Marketing

JEEP, ECLIPSE TV AND SPORTS MARKETING INC. DO SKIING

     For the second year in a row, Jeep, Eclipse TV and Sports
Marketing Inc. are teaming-up in a multi-dimensional sponsorship
and syndication agreement for the Jeep King of the Mountain
Downhill skiing series.  As the title "partner," Jeep will have
direct input in a variety of traditional non-sponsor areas, such
as positioning of camera angles and talent section.  Eclipse has
also created a variety of added incentives for Jeep to recruit
co-sponsors.  Following the competition of each event in the
series, Eclipse TV and Sports Marketing, Inc. will distribute a
one-hour program of highlights via national syndication.  Jeep
King of the Mountain Downhill series sponsors and marketing
partners include:  Visa USA, Sebastian Salon Hair Care, AT&T,
Charles Schwab & Co., Infinity Car Radio, Mopar, Hawaiian Tropic,
Ski Optiks, American Airlines, Boars Head Red Lager, Duraflame,
Salomon, Skiing Magazine, Bogner, Vail Associates, Westin Hotel
Vail, Heavenly Ski Resort, Harrahs Hotel & Casino, Aspen Skiing
Company & Aspen Meadows (Jeep).
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