SBD/11/Sponsorships Advertising Marketing

CHRYSLER CANADA AND CFL FORM TIGHTER RELATIONSHIP

     CFL Commissioner Larry Smith announced that Chrysler
Canada's involvement with the League has been extended to include
the title sponsorship of the CFL's Most Outstanding Player
Awards.  Chrysler Canada previously was just a Grey Cup sponsor.
CFL VP/Business Development Paul Brule: "To have a sponsor of the
magnitude of Chrysler Canada pick up the torch and carry on
tradition established years ago is most gratifying" (CFL).
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CFL, DaimlerChrysler

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