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SBD/11/Sponsorships Advertising Marketing
CHRYSLER CANADA AND CFL FORM TIGHTER RELATIONSHIP
Published November 11, 1994
CFL Commissioner Larry Smith announced that Chrysler Canada's involvement with the League has been extended to include the title sponsorship of the CFL's Most Outstanding Player Awards. Chrysler Canada previously was just a Grey Cup sponsor. CFL VP/Business Development Paul Brule: "To have a sponsor of the magnitude of Chrysler Canada pick up the torch and carry on tradition established years ago is most gratifying" (CFL).