Menu
Sponsorships Advertising Marketing

ARE NANCY KERRIGAN'S CORPORATE BACKERS STAYING WITH HER?

     Yesterday, THE SPORTS BUSINESS DAILY contacted a number of
Nancy Kerrigan's corporate sponsors to see if the recent
controversy surrounding her relationship with ProServ President
Jerry Solomon is having any effect on existing deals.  At
present, her sponsors are holding steady and no one indicated any
changes are in the offing.
     REEBOK:  Stacey Sheridan, Public Relations Manager for
Reebok Int'l:  "It would reflect no changes for us.  It will go
on as usual."  Kerrigan introduces a video next week for the
Reebok slide exercise program.
     CAMPBELL SOUP:  According to Kevin Lowery, Dir of Public
Information for Campbell's Soup, Kerrigan's contract with the
company runs through December 31, 1994, and there are no plans or
discussions to re-sign her.  Lowery did note that Campbell's is a
major sponsor of the U.S. Figure Skating Association, of which
Kerrigan is no longer a member since she turned professional.
     MATTEL:  Lisa McKendall, Dir of Marketing Communications for
the toy-maker, said, while Mattel had announced last year plans
for a Nancy Kerrigan doll, nothing has been produced yet.  Mattel
wanted to introduce the doll at the end of this year, but it has
been delayed.  McKendall:  "We are looking at the best way to do
it.  We think next year possesses more opportunities for us."
Asked if the recent stories on Kerrigan's personal life would
have an effect on production, McKendall said, "That wouldn't
necessarily have an effect."
     RAY-BAN:  Norman Salik, VP Advertising and Promotions at
Bausch & Laumb, strongly backed Kerrigan as a sponsor, but did
note her role with Ray-Ban is "very small, really it is just
promotional materials."  Salik:  "Knowledgeable people in the
sport still support her. ... I was concerned about what would
happen (at the "Ice Wars") and she still got the biggest hand.
She got the biggest hand of any skater out there.  That is
telling me something."
     REVLON:  A spokesperson had no comment (THE DAILY).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1994/11/11/Sponsorships-Advertising-Marketing/ARE-NANCY-KERRIGANS-CORPORATE-BACKERS-STAYING-WITH-HER.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1994/11/11/Sponsorships-Advertising-Marketing/ARE-NANCY-KERRIGANS-CORPORATE-BACKERS-STAYING-WITH-HER.aspx

CLOSE