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SBD/11/Sponsorships Advertising Marketing
ARE NANCY KERRIGAN'S CORPORATE BACKERS STAYING WITH HER?
Published November 11, 1994
Yesterday, THE SPORTS BUSINESS DAILY contacted a number of Nancy Kerrigan's corporate sponsors to see if the recent controversy surrounding her relationship with ProServ President Jerry Solomon is having any effect on existing deals. At present, her sponsors are holding steady and no one indicated any changes are in the offing. REEBOK: Stacey Sheridan, Public Relations Manager for Reebok Int'l: "It would reflect no changes for us. It will go on as usual." Kerrigan introduces a video next week for the Reebok slide exercise program. CAMPBELL SOUP: According to Kevin Lowery, Dir of Public Information for Campbell's Soup, Kerrigan's contract with the company runs through December 31, 1994, and there are no plans or discussions to re-sign her. Lowery did note that Campbell's is a major sponsor of the U.S. Figure Skating Association, of which Kerrigan is no longer a member since she turned professional. MATTEL: Lisa McKendall, Dir of Marketing Communications for the toy-maker, said, while Mattel had announced last year plans for a Nancy Kerrigan doll, nothing has been produced yet. Mattel wanted to introduce the doll at the end of this year, but it has been delayed. McKendall: "We are looking at the best way to do it. We think next year possesses more opportunities for us." Asked if the recent stories on Kerrigan's personal life would have an effect on production, McKendall said, "That wouldn't necessarily have an effect." RAY-BAN: Norman Salik, VP Advertising and Promotions at Bausch & Laumb, strongly backed Kerrigan as a sponsor, but did note her role with Ray-Ban is "very small, really it is just promotional materials." Salik: "Knowledgeable people in the sport still support her. ... I was concerned about what would happen (at the "Ice Wars") and she still got the biggest hand. She got the biggest hand of any skater out there. That is telling me something." REVLON: A spokesperson had no comment (THE DAILY).