SBD/10/Sponsorships Advertising Marketing

NBA AND DUTCH BOY RENEW AGREEMENT

     The NBA and Dutch Boy Paints announced the renewal of their
partnership, which will extend through '97-98.  Dutch Boy and the
NBA will develop a fully integrated marketing program which
encompasses media, specially-developed paint products, cause-
related programs and in-store promotions.  Beginning in the first
quarter of '95, Dutch Boy will advertise on all TNT and TBS
broadcasts and resume its weekly feature "In the Paint," which
highlights top players.  Also over the next four years, TV and
print advertising and point-of-sale materials will be developed
to support programs such as the Dutch Boy "In the Paint" Healthy
Families America Team, comprised of NBA centers and forwards from
all 27 teams.  The team focuses its efforts on raising funds and
awareness for the prevention of child abuse (NBA).
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Related Topics:

NBA, TBS/TNT, Time Warner

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