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SBD/10/Sponsorships Advertising Marketing
NBA AND DUTCH BOY RENEW AGREEMENT
Published November 10, 1994
The NBA and Dutch Boy Paints announced the renewal of their partnership, which will extend through '97-98. Dutch Boy and the NBA will develop a fully integrated marketing program which encompasses media, specially-developed paint products, cause- related programs and in-store promotions. Beginning in the first quarter of '95, Dutch Boy will advertise on all TNT and TBS broadcasts and resume its weekly feature "In the Paint," which highlights top players. Also over the next four years, TV and print advertising and point-of-sale materials will be developed to support programs such as the Dutch Boy "In the Paint" Healthy Families America Team, comprised of NBA centers and forwards from all 27 teams. The team focuses its efforts on raising funds and awareness for the prevention of child abuse (NBA).