Menu
Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

     The FINANCIAL TIMES examines the technology used by athletic
shoe manufactures to develop sports-specific shoes (FINANCIAL
TIMES, 11/10)....K-Mart "unexpectedly placed" its $175M ad
account in review, virtually assuring it is ending its 26-year
relationship with Ross Roy Communications (WALL STREET JOURNAL,
11/10)....American Association AAA-basbeall clubs are "wasting
little time in taking advantage of the Michael Jordan baseball
show."  The Louisville Redbirds and Buffalo Bisons already are
offering special ticket packages featuring '95 games against the
Nashville Sounds, whose roster is likely to include Jordan.  The
Bisons, who open their season against the Sounds, are offering a
"Nashville Pack" featuring 6-12 game packages for the games when
Jordan would be in town.  The Redbirds are also offering a
package of Sounds' games but they are warning that the games may
not feature Jordan (CHICAGO TRIBUNE, 11/10).

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1994/11/10/Sponsorships-Advertising-Marketing/MARKETPLACE-ROUND-UP.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1994/11/10/Sponsorships-Advertising-Marketing/MARKETPLACE-ROUND-UP.aspx

CLOSE