SBD/10/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

     The FINANCIAL TIMES examines the technology used by athletic
shoe manufactures to develop sports-specific shoes (FINANCIAL
TIMES, 11/10)....K-Mart "unexpectedly placed" its $175M ad
account in review, virtually assuring it is ending its 26-year
relationship with Ross Roy Communications (WALL STREET JOURNAL,
11/10)....American Association AAA-basbeall clubs are "wasting
little time in taking advantage of the Michael Jordan baseball
show."  The Louisville Redbirds and Buffalo Bisons already are
offering special ticket packages featuring '95 games against the
Nashville Sounds, whose roster is likely to include Jordan.  The
Bisons, who open their season against the Sounds, are offering a
"Nashville Pack" featuring 6-12 game packages for the games when
Jordan would be in town.  The Redbirds are also offering a
package of Sounds' games but they are warning that the games may
not feature Jordan (CHICAGO TRIBUNE, 11/10).
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