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SBD/10/Sponsorships Advertising Marketing
Published November 10, 1994
The FINANCIAL TIMES examines the technology used by athletic shoe manufactures to develop sports-specific shoes (FINANCIAL TIMES, 11/10)....K-Mart "unexpectedly placed" its $175M ad account in review, virtually assuring it is ending its 26-year relationship with Ross Roy Communications (WALL STREET JOURNAL, 11/10)....American Association AAA-basbeall clubs are "wasting little time in taking advantage of the Michael Jordan baseball show." The Louisville Redbirds and Buffalo Bisons already are offering special ticket packages featuring '95 games against the Nashville Sounds, whose roster is likely to include Jordan. The Bisons, who open their season against the Sounds, are offering a "Nashville Pack" featuring 6-12 game packages for the games when Jordan would be in town. The Redbirds are also offering a package of Sounds' games but they are warning that the games may not feature Jordan (CHICAGO TRIBUNE, 11/10).