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GRIZZLIES DRIVE FOR FIVE; RAPTORS SALE CALLED A "STRUGGLE"
Published November 10, 1994
Grizzlies Owner Arthur Griffiths and Exec VP Stu Jackson launched "The Drive For Five" -- "a ticket campaign they hope will rescue the Grizzlies from their current shaky foundation." In an unprecedented ticket offer, any season ticket holder not satisfied with the product after the new team's first exhibition game at GM Palace can get a full refund. Griffiths said they are "so confident in the end product, that once they [fans] see it, the last thing in the world they will be doing is turning the tickets back." On display yesterday was the future home of the team, where ticket buyers can actually see where they will be sitting --"one big edge" the Grizzlies have over the Raptors. A radio, TV and billboard ad blitz is planned, but has been delayed due to a newspaper strike (Randy Starkman, TORONTO STAR, 11/10). Griffiths said ticket sales so far have been "a little frustrating." Both expansion teams need to have 12,500 season tickets sold by the league-imposed Dec. 31 deadline (CP/OTTAWA CITIZEN, 11/10). RAPTORS: In Toronto, Stephen Brunt focuses his column on the Raptors' season-ticket sales effort. Brunt writes, "What was purported to be a cakewalk has turned out to be a struggle. ... Coming up with enough dough to pay for the team and pay for a building is going to be a stretch." He says the early ticket returns can "hardly be considered encouraging," and their recent decision to make license fees behind the basket optional could cost them about $11M. "That, from an organization that needs every nickel it can get its hands on, would seem to be a significant deviation from business as usual" (Toronto GLOBE & MAIL, 11/10). Baton Broadcasting and CTV will carry most of the Raptors games next season. Baton will carry up to 41 games and the CTV deal will cover about 15 games, which includes the Raptors and the Grizzlies (Rob Grant, TORONTO STAR, 11/10).