Expectations High For NASCAR On NBC NBC Lands New Advertisers For Race Coverage Steelers Exploring '23 Super Bowl Bid Redskins DC Stadium Could Hinge On Name Change Female Audience Strong For World Cup What I Like With ESPN's Michelle Beadle ESPN Denies Wanting To Dial Down Olbermann IndyCar Gets Best Cable Audience In Years Chargers, Raiders Meet With L.A. Officials Xfinity Series Audience Lower On Fox Sports
FOOTBALL RATINGS ON THE RISE AS OTHER SPORTS SIT AND WATCH
Published November 1, 1994
The canceled baseball season and the continuing hockey lockout have turned into a big TV gain for football. Ratings for NFL games on ABC and NBC are up from a year ago; Fox's broadcasts are performing "above expectations;" and TNT has had its best ratings ever for NFL telecasts. College football ratings are also up significantly for ABC and ESPN. NBC has also reported that its demographic rting for men are up across the board from last year with a 21% increase in Men 18-24, a 12% increase in Men 18-34, a 19% increase in Men 18-49 and a 20% increase in Men 25- 54 (Wayne Walley, ELECTRONIC MEDIA, 10/31 issue). This past weekend, Fox "had the tight, competitive NFL games," and topped NBC in the ratings -- 15.4 to 13.8. Fox's pre-game show also came out on top, 5.9 to 4.4 (Rudy Martzke, USA TODAY, 11/1).