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SBD/1/Sponsorships Advertising Marketing
PRO BILLIARDS TOUR SHOPPING FOR SPONSORS
Published November 1, 1994
The Pro Billiards Tour, formed in '91, is targeting new sponsors. Currently, the tour consists of 16 big money events staged in major casinos and convention centers and has a TV contract with ESPN and Prime Network. The Tour is setting up official product centers offering licensee merchandise at 6,000 billiard rooms across the country. With that in mind, the Tour is looking to sign on an apparel sponsor (Pro Billiards Tour).