Source: Mayweather Fighting On CBS Unlikely Mayweather Considers Airing Final Fight On CBS Golf Analyst Oosterhuis Fighting Alzheimer's CBS Sports Net To Air MAC Games Minding My Business: CBS Sports' Lance Barrow "SNF" Leads Primetime For Fourth Time CBS, NBC Show Little Interest In Simmons CBS' Peter Kostis Dishes On State Of Golf CBS Quarterly Profits Up, But Revenue Down CBS, Time Warner Promoting Fight
SBD/1/Sponsorships Advertising Marketing
Published November 1, 1994
CBS' Reed Galin reports on O.J. Simpson's increased marketability since his trial began: "Before all this happened O.J. had a very saleable image -- All-American, heroic, nice guy. Reversing that image seems to have, in a strange way, increased his marketability. An entire industry has grown around him while Simpson sits in the L.A. County Jail" ("Evening News," CBS, 10/31)....RJR Nabisco is taking "what may be the first step in dividing its tobacco and food divisions" by selling 19% of its shares in a public stock offering ("NBR," PBS, 10/31). CNBC's Sue Herrera says "some analysts are saying RJR should have made a more complete break between its food and tobacco operations" ("Market Wrap," 10/31).