SEC Title Game Rating Down Again CBS, Dish Reach Carriage Deal Iron Bowl Draws Big ESPN Rating ESPN Draws Lowest "MNF" Rating Of '14 Bama Again Draws CBS' Top CFB Audience Eagles-Packers Lead NFL Overnight Ratings Feinstein Out As Host Of CBS Sports Radio Show CBS To Air Egg Bowl Over Iron Bowl Fox Sees Gains With Week 10 NFL Overnights Top Sports TV Execs Kick Off SMT Conference
SBD/1/Sponsorships Advertising Marketing
Published November 1, 1994
CBS' Reed Galin reports on O.J. Simpson's increased marketability since his trial began: "Before all this happened O.J. had a very saleable image -- All-American, heroic, nice guy. Reversing that image seems to have, in a strange way, increased his marketability. An entire industry has grown around him while Simpson sits in the L.A. County Jail" ("Evening News," CBS, 10/31)....RJR Nabisco is taking "what may be the first step in dividing its tobacco and food divisions" by selling 19% of its shares in a public stock offering ("NBR," PBS, 10/31). CNBC's Sue Herrera says "some analysts are saying RJR should have made a more complete break between its food and tobacco operations" ("Market Wrap," 10/31).