TBS To Air Final Four Next Two Years CBS Profits Jump On Super Bowl Ad Revenue Bob Socci Named Patriots Radio Voice CBS Earns 9.4 Fast-National Rating For Masters THE DAILY Reviews Final Round Of Masters Masters Final Round Overnight Up 26% UConn Blowout Sees Title Game Rating Down NCAA Title Game Overnight Up 18% NCAA Tourney Ratings Best Since '05 CBS Doubles Cameras For Final Four Coverage
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Published November 1, 1994
CBS' Reed Galin reports on O.J. Simpson's increased marketability since his trial began: "Before all this happened O.J. had a very saleable image -- All-American, heroic, nice guy. Reversing that image seems to have, in a strange way, increased his marketability. An entire industry has grown around him while Simpson sits in the L.A. County Jail" ("Evening News," CBS, 10/31)....RJR Nabisco is taking "what may be the first step in dividing its tobacco and food divisions" by selling 19% of its shares in a public stock offering ("NBR," PBS, 10/31). CNBC's Sue Herrera says "some analysts are saying RJR should have made a more complete break between its food and tobacco operations" ("Market Wrap," 10/31).