CBS' Q4 Ad Revenue Hurt By Fewer "TNF" Games Boston's Sports Hub, WEEI Under Same Owner? NCAA To Offer Sneak Peek Of Top Tourney Teams AFC/NFC Title Games Sunday Off From '16 NFL Wild Card Weekend Down From '16 Afternoons, "SNF," "MNF" All Down For NFL CBS Strikes Deal To License Channels For Hulu Service Cable News Nets Have Record '16 Giants-Eagles Delivers For NBC Ratings Social Studies: CBS Sports' Gabe Rose
SBD/1/Sponsorships Advertising Marketing
Published November 1, 1994
CBS' Reed Galin reports on O.J. Simpson's increased marketability since his trial began: "Before all this happened O.J. had a very saleable image -- All-American, heroic, nice guy. Reversing that image seems to have, in a strange way, increased his marketability. An entire industry has grown around him while Simpson sits in the L.A. County Jail" ("Evening News," CBS, 10/31)....RJR Nabisco is taking "what may be the first step in dividing its tobacco and food divisions" by selling 19% of its shares in a public stock offering ("NBR," PBS, 10/31). CNBC's Sue Herrera says "some analysts are saying RJR should have made a more complete break between its food and tobacco operations" ("Market Wrap," 10/31).