CBS Sports Unveils All-Female Talk Show CBS Sports Network Debuts CFB Marketing Effort CBS Signs Presenting Partners For NFL Thursdays PGA Championship Sunday Draws 8.24 Million Viewers PGA Championship Sunday Rating Best In Five Years CBSSN To Debut All-Female Sports Talk Show ESPN, CBS Take Fantasy Football To Mobile CBS' Moonves Discusses NFL Thursday Night Package High Expectations For CBS' Thursday NFL Package Bellator MMA Shakes Up Front Office
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Published November 1, 1994
CBS' Reed Galin reports on O.J. Simpson's increased marketability since his trial began: "Before all this happened O.J. had a very saleable image -- All-American, heroic, nice guy. Reversing that image seems to have, in a strange way, increased his marketability. An entire industry has grown around him while Simpson sits in the L.A. County Jail" ("Evening News," CBS, 10/31)....RJR Nabisco is taking "what may be the first step in dividing its tobacco and food divisions" by selling 19% of its shares in a public stock offering ("NBR," PBS, 10/31). CNBC's Sue Herrera says "some analysts are saying RJR should have made a more complete break between its food and tobacco operations" ("Market Wrap," 10/31).