John Harbaugh "Curt" During Interview NFL Reluctant On Long-Term "TNF" Deal Super Bowl Ad Sales Pacing Well For CBS Woods Drives Wyndham Ratings CBS Sports Network Hires Feely As CFB Analyst PGA Championship Overnight Down From '14 McManus Proud Of New Technology During PGA CBSSN's Adam Schein Ready For New Show CBS Hints At Offering NFL Games On OTT Platform CBS Sells Super Bowl Ad Spot For $5M
SBD/1/Sponsorships Advertising Marketing
Published November 1, 1994
CBS' Reed Galin reports on O.J. Simpson's increased marketability since his trial began: "Before all this happened O.J. had a very saleable image -- All-American, heroic, nice guy. Reversing that image seems to have, in a strange way, increased his marketability. An entire industry has grown around him while Simpson sits in the L.A. County Jail" ("Evening News," CBS, 10/31)....RJR Nabisco is taking "what may be the first step in dividing its tobacco and food divisions" by selling 19% of its shares in a public stock offering ("NBR," PBS, 10/31). CNBC's Sue Herrera says "some analysts are saying RJR should have made a more complete break between its food and tobacco operations" ("Market Wrap," 10/31).