MWC Schools Increase Nat'l TV Exposure Masters Overnight Lowest Since '04 CBS Not Worried About Tiger-less Masters Rating NCAA Men's Tourney Audience Just Below '13 NCAA Title Game Overnight Down 10% Final Four TV Numbers Down From '13 Mixed Reviews For Final Four Teamcasts CBS Moving Wolfson To Thursday NFL Games Are Teamcasts The Future Of Big-Game Broadcasts? Woods' Impact On Masters Ratings
Upcoming Conferences and Events
SBD/1/Sponsorships Advertising Marketing
Published November 1, 1994
CBS' Reed Galin reports on O.J. Simpson's increased marketability since his trial began: "Before all this happened O.J. had a very saleable image -- All-American, heroic, nice guy. Reversing that image seems to have, in a strange way, increased his marketability. An entire industry has grown around him while Simpson sits in the L.A. County Jail" ("Evening News," CBS, 10/31)....RJR Nabisco is taking "what may be the first step in dividing its tobacco and food divisions" by selling 19% of its shares in a public stock offering ("NBR," PBS, 10/31). CNBC's Sue Herrera says "some analysts are saying RJR should have made a more complete break between its food and tobacco operations" ("Market Wrap," 10/31).