Why Was Bears-Eagles Flexed To NBC? CBS' Dierdorf Discusses Decision To Retire Majority Of NFL TV Partners See Ratings Rise PBR Strikes Deal With CBS Interactive Minding My Business With Steve Karasik CBS On Pace For Best SEC Package Since '01 CBS NFL Analysts To Make Booth Cameos Fox, NFLN Out Of Blocks Fast With NFL Games Branded Air: CBS Sees Continuity Orlando Station Apologizes For Airing Jags-Raiders
SBD/1/Sponsorships Advertising Marketing
Published November 1, 1994
CBS' Reed Galin reports on O.J. Simpson's increased marketability since his trial began: "Before all this happened O.J. had a very saleable image -- All-American, heroic, nice guy. Reversing that image seems to have, in a strange way, increased his marketability. An entire industry has grown around him while Simpson sits in the L.A. County Jail" ("Evening News," CBS, 10/31)....RJR Nabisco is taking "what may be the first step in dividing its tobacco and food divisions" by selling 19% of its shares in a public stock offering ("NBR," PBS, 10/31). CNBC's Sue Herrera says "some analysts are saying RJR should have made a more complete break between its food and tobacco operations" ("Market Wrap," 10/31).