NFL Seeks Out-Of-Market Suit Dismissal Minding My Business With CBS Sports' Tyler Hale PGA Championship Sunday Is Lowest Since '12 Sources: Mike Carey Out As CBS NFL Analyst Lundquist To Step Down As CBS' Top CFB Announcer CBS, Turner Extend NCAA Deal Through '32 New NCAA Deal Includes Unforeseen Platforms CBS Sees Drop For Final Round Of Masters CBS Sees Drop For Masters Rating "One Shining Moment" Gets New Version
SBD/1/Sponsorships Advertising Marketing
Published November 1, 1994
CBS' Reed Galin reports on O.J. Simpson's increased marketability since his trial began: "Before all this happened O.J. had a very saleable image -- All-American, heroic, nice guy. Reversing that image seems to have, in a strange way, increased his marketability. An entire industry has grown around him while Simpson sits in the L.A. County Jail" ("Evening News," CBS, 10/31)....RJR Nabisco is taking "what may be the first step in dividing its tobacco and food divisions" by selling 19% of its shares in a public stock offering ("NBR," PBS, 10/31). CNBC's Sue Herrera says "some analysts are saying RJR should have made a more complete break between its food and tobacco operations" ("Market Wrap," 10/31).