CBS, Time Warner Promoting Fight Masters Weekend Viewership Up From '14 CBS' Masters Sunday Overnight Up 23% NCAA Tourney Average Best Since '93 NCAA Championship Rating Best Since '97 Jim Nantz High On New Partners Raftery, Hill Francesa Calls Relationship With CBS "Awful" NCAA Tourney Audience Best Since '93 App Review: NCAA Tourney On CBS Sports Elite Eight Up Big For CBS, Turner
Upcoming Conferences and Events
SBD/1/Sponsorships Advertising Marketing
Published November 1, 1994
CBS' Reed Galin reports on O.J. Simpson's increased marketability since his trial began: "Before all this happened O.J. had a very saleable image -- All-American, heroic, nice guy. Reversing that image seems to have, in a strange way, increased his marketability. An entire industry has grown around him while Simpson sits in the L.A. County Jail" ("Evening News," CBS, 10/31)....RJR Nabisco is taking "what may be the first step in dividing its tobacco and food divisions" by selling 19% of its shares in a public stock offering ("NBR," PBS, 10/31). CNBC's Sue Herrera says "some analysts are saying RJR should have made a more complete break between its food and tobacco operations" ("Market Wrap," 10/31).