SBD/1/Sponsorships Advertising Marketing


     CBS' Reed Galin reports on O.J. Simpson's increased
marketability since his trial began: "Before all this happened
O.J. had a very saleable image -- All-American, heroic, nice guy.
Reversing that image seems to have, in a strange way, increased
his marketability.  An entire industry has grown around him while
Simpson sits in the L.A. County Jail" ("Evening News," CBS,
10/31)....RJR Nabisco is taking "what may be the first step in
dividing its tobacco and food divisions" by selling 19% of its
shares in a public stock offering ("NBR," PBS, 10/31).  CNBC's
Sue Herrera says "some analysts are saying RJR should have made a
more complete break between its food and tobacco operations"
("Market Wrap," 10/31).
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CBS, Nabisco, Viacom

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