SBD/1/Sponsorships Advertising Marketing

COORS SALES INCREASE IN THIRD QUARTER

     Adolph Coors Co. announced higher net sales and net income
for the third quarter of '94.  The company's net sales of $555.6M
is up 3.7% from last year, and net income improved to $17.3M. up
80.9% from '93.  Increased sales were partially the result of
improved sales achieved by the company's principal subsidiary,
Coors Brewing Co. (CBC).  CBC's sales reached a record 6,884,000
barrels for the third quarter, up 1.7% from last year.  Premium
products account for more than 87% of Coors Brewing Co. sales,
the highest percentage among major U.S. brewers (Coors).
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