Shelly Sterling Reps Seek Appeal-Proof Ruling Sterling Files Another Suit To Block Sale Sterling, Ballmer Meet About Clippers Sale Thunder Will Not Wear Tag Honoring '79 Sonics NBA Summer League Sees Record Attendance Carmelo Gets Into Venture-Capital Industry NBA To Debut Jerseys With First Names For Xmas Westbrook Launches Fashion Line With Barneys Bucks Reveal List Of Local Minority Investors NBA Submits Revised Lottery Proposal
Upcoming Conferences and Events
SBD/1/Sponsorships Advertising Marketing
COCA-COLA RENEWS AGREEMENT FOR NBA ADTIME SIGNAGE
Published November 1, 1994
Dorna USA announced that Coca-Cola has renewed its agreement to advertise on Dorna USA's AdTime Signage Systems in NBA arenas during the '94-95 season. Coca-Cola will feature a variety of brands on AdTime, including Coke, Diet Coke, Coke Classic, Sprite and Powerade. Jerry Cifarelli, Senior VP of Dorna, USA: "The presence of Coca-Cola in our NBA lineup for the third consecutive season is of tremendous value to AdTime and speaks volumes about the effectiveness of our system." AdTime is a state-of-the-art rotational signage system that displays only one advertiser message at a time, so advertisers "own" exclusive advertising locations in an arena (Dorna).