Bucks Turn To County For Arena Land Deal NBA Signs Marriott For International Games Paolantonio Clarifies Bisciotti Comments Hornets, FanDuel Sign Multiyear Deal EIR For Warriors' Arena Shows Traffic Problems Pistons Hope Player Hospitality Pays Dividends Hawks Exploring Venue Options In Atlanta New ACC Scoreboard Touts LED Maple Leaf Players' Awards Fails To Draw Star Attendees NBA Unveils New "League Pass" Pricing
SBD/1/Sponsorships Advertising Marketing
COCA-COLA RENEWS AGREEMENT FOR NBA ADTIME SIGNAGE
Published November 1, 1994
Dorna USA announced that Coca-Cola has renewed its agreement to advertise on Dorna USA's AdTime Signage Systems in NBA arenas during the '94-95 season. Coca-Cola will feature a variety of brands on AdTime, including Coke, Diet Coke, Coke Classic, Sprite and Powerade. Jerry Cifarelli, Senior VP of Dorna, USA: "The presence of Coca-Cola in our NBA lineup for the third consecutive season is of tremendous value to AdTime and speaks volumes about the effectiveness of our system." AdTime is a state-of-the-art rotational signage system that displays only one advertiser message at a time, so advertisers "own" exclusive advertising locations in an arena (Dorna).