SBD/1/Sponsorships Advertising Marketing

COCA-COLA RENEWS AGREEMENT FOR NBA ADTIME SIGNAGE

     Dorna USA announced that Coca-Cola has renewed its agreement
to advertise on Dorna USA's AdTime Signage Systems in NBA arenas
during the '94-95 season.  Coca-Cola will feature a variety of
brands on AdTime, including Coke, Diet Coke, Coke Classic, Sprite
and Powerade.  Jerry Cifarelli, Senior VP of Dorna, USA: "The
presence of Coca-Cola in our NBA lineup for the third consecutive
season is of tremendous value to AdTime and speaks volumes about
the effectiveness of our system."  AdTime is a state-of-the-art
rotational signage system that displays only one advertiser
message at a time, so advertisers "own" exclusive advertising
locations in an arena (Dorna).
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Coca-Cola, NBA

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