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COCA-COLA RENEWS AGREEMENT FOR NBA ADTIME SIGNAGE
Published November 1, 1994
Dorna USA announced that Coca-Cola has renewed its agreement to advertise on Dorna USA's AdTime Signage Systems in NBA arenas during the '94-95 season. Coca-Cola will feature a variety of brands on AdTime, including Coke, Diet Coke, Coke Classic, Sprite and Powerade. Jerry Cifarelli, Senior VP of Dorna, USA: "The presence of Coca-Cola in our NBA lineup for the third consecutive season is of tremendous value to AdTime and speaks volumes about the effectiveness of our system." AdTime is a state-of-the-art rotational signage system that displays only one advertiser message at a time, so advertisers "own" exclusive advertising locations in an arena (Dorna).