SBD/1/Sponsorships Advertising Marketing

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  • COCA-COLA RENEWS AGREEMENT FOR NBA ADTIME SIGNAGE

         Dorna USA announced that Coca-Cola has renewed its agreement
    to advertise on Dorna USA's AdTime Signage Systems in NBA arenas
    during the '94-95 season.  Coca-Cola will feature a variety of
    brands on AdTime, including Coke, Diet Coke, Coke Classic, Sprite
    and Powerade.  Jerry Cifarelli, Senior VP of Dorna, USA: "The
    presence of Coca-Cola in our NBA lineup for the third consecutive
    season is of tremendous value to AdTime and speaks volumes about
    the effectiveness of our system."  AdTime is a state-of-the-art
    rotational signage system that displays only one advertiser
    message at a time, so advertisers "own" exclusive advertising
    locations in an arena (Dorna).
    

    Print | Tags: Coca-Cola, NBA
  • COORS SALES INCREASE IN THIRD QUARTER

         Adolph Coors Co. announced higher net sales and net income
    for the third quarter of '94.  The company's net sales of $555.6M
    is up 3.7% from last year, and net income improved to $17.3M. up
    80.9% from '93.  Increased sales were partially the result of
    improved sales achieved by the company's principal subsidiary,
    Coors Brewing Co. (CBC).  CBC's sales reached a record 6,884,000
    barrels for the third quarter, up 1.7% from last year.  Premium
    products account for more than 87% of Coors Brewing Co. sales,
    the highest percentage among major U.S. brewers (Coors).
    

    Print | Tags: Canadian Broadcasting Corp.
  • MARKETPLACE ROUND-UP

         CBS' Reed Galin reports on O.J. Simpson's increased
    marketability since his trial began: "Before all this happened
    O.J. had a very saleable image -- All-American, heroic, nice guy.
    Reversing that image seems to have, in a strange way, increased
    his marketability.  An entire industry has grown around him while
    Simpson sits in the L.A. County Jail" ("Evening News," CBS,
    10/31)....RJR Nabisco is taking "what may be the first step in
    dividing its tobacco and food divisions" by selling 19% of its
    shares in a public stock offering ("NBR," PBS, 10/31).  CNBC's
    Sue Herrera says "some analysts are saying RJR should have made a
    more complete break between its food and tobacco operations"
    ("Market Wrap," 10/31).
    

    Print | Tags: CBS, Nabisco, R J Reynolds, Viacom
  • PRO BILLIARDS TOUR SHOPPING FOR SPONSORS

         The Pro Billiards Tour, formed in '91, is targeting new
    sponsors.  Currently, the tour consists of 16 big money events
    staged in major casinos and convention centers and has a TV
    contract with ESPN and Prime Network.  The Tour is setting up
    official product centers offering licensee merchandise at 6,000
    billiard rooms across the country.  With that in mind, the Tour
    is looking to sign on an apparel sponsor (Pro Billiards Tour).
    

    Print | Tags: ESPN, Walt Disney
  • SPORTS AUTHORITY TO EXPAND BY 11 STORES THIS MONTH

         Sports Authority, which bills itself as the largest full-
    line sporting goods chain in the nation, will open its first
    store in the Sacramento area this month.  This store is one of 11
    stores the company will open nationwide between November 10 and
    November 25.  Vince Osborne, VP/Marketing for Sports Authority,
    said the retailer plans more expansion in CA in '95 as well as
    int'l expansion in areas such as Canada, Europe, Puerto Rico and
    Japan in '95 (Mark Glover, SACRAMENTO BEE, 10/29).
         KMART STOCK OFFERING EXPANDED:  KMart and The Sports
    Authority announced that the size of The Sports Authority's
    Initial Public Offering has been increased from 10.2 million to
    12.3 million Common Shares.  Upon completion of the IPO, KMart's
    ownership interest in The Sports Authority will be 39% -- down
    from 49% (KMart).
    

    Print | Tags: The Sports Authority
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