Dorna USA announced that Coca-Cola has renewed its agreement
to advertise on Dorna USA's AdTime Signage Systems in NBA arenas
during the '94-95 season.  Coca-Cola will feature a variety of
brands on AdTime, including Coke, Diet Coke, Coke Classic, Sprite
and Powerade.  Jerry Cifarelli, Senior VP of Dorna, USA: "The
presence of Coca-Cola in our NBA lineup for the third consecutive
season is of tremendous value to AdTime and speaks volumes about
the effectiveness of our system."  AdTime is a state-of-the-art
rotational signage system that displays only one advertiser
message at a time, so advertisers "own" exclusive advertising
locations in an arena (Dorna).

     Adolph Coors Co. announced higher net sales and net income
for the third quarter of '94.  The company's net sales of $555.6M
is up 3.7% from last year, and net income improved to $17.3M. up
80.9% from '93.  Increased sales were partially the result of
improved sales achieved by the company's principal subsidiary,
Coors Brewing Co. (CBC).  CBC's sales reached a record 6,884,000
barrels for the third quarter, up 1.7% from last year.  Premium
products account for more than 87% of Coors Brewing Co. sales,
the highest percentage among major U.S. brewers (Coors).

     CBS' Reed Galin reports on O.J. Simpson's increased
marketability since his trial began: "Before all this happened
O.J. had a very saleable image -- All-American, heroic, nice guy.
Reversing that image seems to have, in a strange way, increased
his marketability.  An entire industry has grown around him while
Simpson sits in the L.A. County Jail" ("Evening News," CBS,
10/31)....RJR Nabisco is taking "what may be the first step in
dividing its tobacco and food divisions" by selling 19% of its
shares in a public stock offering ("NBR," PBS, 10/31).  CNBC's
Sue Herrera says "some analysts are saying RJR should have made a
more complete break between its food and tobacco operations"
("Market Wrap," 10/31).

     The Pro Billiards Tour, formed in '91, is targeting new
sponsors.  Currently, the tour consists of 16 big money events
staged in major casinos and convention centers and has a TV
contract with ESPN and Prime Network.  The Tour is setting up
official product centers offering licensee merchandise at 6,000
billiard rooms across the country.  With that in mind, the Tour
is looking to sign on an apparel sponsor (Pro Billiards Tour).

     Sports Authority, which bills itself as the largest full-
line sporting goods chain in the nation, will open its first
store in the Sacramento area this month.  This store is one of 11
stores the company will open nationwide between November 10 and
November 25.  Vince Osborne, VP/Marketing for Sports Authority,
said the retailer plans more expansion in CA in '95 as well as
int'l expansion in areas such as Canada, Europe, Puerto Rico and
Japan in '95 (Mark Glover, SACRAMENTO BEE, 10/29).
     KMART STOCK OFFERING EXPANDED:  KMart and The Sports
Authority announced that the size of The Sports Authority's
Initial Public Offering has been increased from 10.2 million to
12.3 million Common Shares.  Upon completion of the IPO, KMart's
ownership interest in The Sports Authority will be 39% -- down
from 49% (KMart).