SBD/7/Sports Media

NFL AND DIRECTV AGREE TO DIGITALLY BROADCAST GAMES

     The NFL and DirecTV, a unit of GM, are expected to announce
an agreement to air all regular-season football games on
DirecTV's digital-broadcast service.  The "NFL Sunday Ticket,"
will offer the last five weeks of regular NFL games beginning
Nov. 27 for a price of around $50.  In '95, a full of NFL games
is expected to cost $140-$150.  The deal will give a "needed
boost to the fledgling satellite service, which delivers digital
TV signals to 18-inch dishes" (WALL STREET JOURNAL, 10/7).
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DirecTV, NFL, Media

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