Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
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Fox Broadcasting has announced that it will purchase the remaining 49% of Boston affil WFXT-TV, owned by the Boston Celtics Limited Partnership. The $80M cash purchase gives Fox full ownership of the station, which has been a Fox affiliate for the past eight years. Celtics CFO Joseph DiLorenzo said that Fox had an option last fall to purchase the Celtics 49% of the station for $45M but declined: "This was a prime piece of property" (Nutile & Krasner, BOSTON HERALD, 10/6). Celtics stock was up 2 points yesterday.
ESPN has won exclusive rights to Big Ten Conference football and basketball games not on a national network beginning with the '95 football season through 2000-2001 (THE DAILY)....TSN will air two games from each of the AHL, IHL, and junior hockey leagues over the the next month (TORONTO STAR, 10/7)....Home Teams Sports, the MD-based regional sports cable network, is still offering a full schedule of sports programming. But HTS, will take a "significant hit" -- $2M or more in lost ad revenue -- if hockey is out for an extended period (WASHINGTON POST, 10/7)....NFL ratings were released yesterday: NBC is up 21%; Fox's is 1% better than CBS in '93; TNT is up 12%; and ABC is down 3% (Rudy Martzke, USA TODAY, 10/7).
The NFL and DirecTV, a unit of GM, are expected to announce an agreement to air all regular-season football games on DirecTV's digital-broadcast service. The "NFL Sunday Ticket," will offer the last five weeks of regular NFL games beginning Nov. 27 for a price of around $50. In '95, a full of NFL games is expected to cost $140-$150. The deal will give a "needed boost to the fledgling satellite service, which delivers digital TV signals to 18-inch dishes" (WALL STREET JOURNAL, 10/7).