SBD/7/Sponsorships Advertising Marketing

NIKE'S INVOLVEMENT WITH IN-LINE SKATING ROLLS ON

     Nike is reportedly negotiating to buy all or part of Canstar
Sports Group, the marketer of Bauer in-line skates and one of the
world's biggest street and roller hockey equipment marketers.
Both companies have denied the rumors ever since Nike bought a
sponsorship with the NHL in July.  Canstar President Pierre
Boivin: "It makes sense for Nike to go in this direction, because
you'd have to believe there is a product strategy behind their
NHL deal, but two and two doesn't always equal four" (Terry
Lefton, BRANDWEEK, 10/3).
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Related Topics:

NHL, Nike

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