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SBD/7/Sponsorships Advertising Marketing
NIKE'S INVOLVEMENT WITH IN-LINE SKATING ROLLS ON
Published October 7, 1994
Nike is reportedly negotiating to buy all or part of Canstar Sports Group, the marketer of Bauer in-line skates and one of the world's biggest street and roller hockey equipment marketers. Both companies have denied the rumors ever since Nike bought a sponsorship with the NHL in July. Canstar President Pierre Boivin: "It makes sense for Nike to go in this direction, because you'd have to believe there is a product strategy behind their NHL deal, but two and two doesn't always equal four" (Terry Lefton, BRANDWEEK, 10/3).