Devils Slip To 27th In Attendance Manziel Signs Multiyear Deal With Nike Nike's Parker Talks Innovation, Competition Terms Of Penn State's Nike Deal Remain Secret Bettman Weighs Minnesota Outdoor Game U.S. Soccer Reveals World Cup Jerseys Babich Takes NHL Panthers' Reins From Yormark Pat LaFontaine Settles With Sabres NHL's Stadium Series Game At Soldier Field Praised Ilitch Family Will Retain Wings' Arena Revenue
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NIKE'S INVOLVEMENT WITH IN-LINE SKATING ROLLS ON
Published October 7, 1994
Nike is reportedly negotiating to buy all or part of Canstar Sports Group, the marketer of Bauer in-line skates and one of the world's biggest street and roller hockey equipment marketers. Both companies have denied the rumors ever since Nike bought a sponsorship with the NHL in July. Canstar President Pierre Boivin: "It makes sense for Nike to go in this direction, because you'd have to believe there is a product strategy behind their NHL deal, but two and two doesn't always equal four" (Terry Lefton, BRANDWEEK, 10/3).