IIHF To Cover NHL Costs At '18 PyeongChang Games Judge Unseals NHL Concussion Lawsuit Documents U.S. NHLers Could Boycott Worlds Golden Knights' Practice Facility To Be Top-Flight Bettman Continues To Be Wary On Olympics NHL's Failed Guardian Project Back In Headlines NHL Players Won't Compromise For Olympics LeBron Not Worried About Nike Q3 Results Labatt Inks Five-Year Deal At Little Caesars Arena Nike Posts Solid Q3 Amid Adidas Resurgence
SBD/7/Sponsorships Advertising Marketing
NIKE'S INVOLVEMENT WITH IN-LINE SKATING ROLLS ON
Published October 7, 1994
Nike is reportedly negotiating to buy all or part of Canstar Sports Group, the marketer of Bauer in-line skates and one of the world's biggest street and roller hockey equipment marketers. Both companies have denied the rumors ever since Nike bought a sponsorship with the NHL in July. Canstar President Pierre Boivin: "It makes sense for Nike to go in this direction, because you'd have to believe there is a product strategy behind their NHL deal, but two and two doesn't always equal four" (Terry Lefton, BRANDWEEK, 10/3).