Blackhawks Building New Practice Facility Bettman Addresses Expansion, League's Strength Fresno State Partnering With Nike For Redesign Bridgestone, NHL Renew Sponsor Deal Bills' Brandon Replaces Black As Sabres President NHL Faces Several Off-Ice Incidents This Summer Coyotes, Suns Discussed Sharing New Arena Bettman Talks NHL Expansion Bids Maple Leafs Hire Devils' Lou Lamoriello As GM Glendale, Coyotes Agree To Arena-Management Changes
SBD/7/Sponsorships Advertising Marketing
NIKE'S INVOLVEMENT WITH IN-LINE SKATING ROLLS ON
Published October 7, 1994
Nike is reportedly negotiating to buy all or part of Canstar Sports Group, the marketer of Bauer in-line skates and one of the world's biggest street and roller hockey equipment marketers. Both companies have denied the rumors ever since Nike bought a sponsorship with the NHL in July. Canstar President Pierre Boivin: "It makes sense for Nike to go in this direction, because you'd have to believe there is a product strategy behind their NHL deal, but two and two doesn't always equal four" (Terry Lefton, BRANDWEEK, 10/3).