CBS Has Deal To Stream NFL Games NFL Re-Evaluates Scheduling For Teams Playing "TNF" NFL Players To Wear Customized Cleats For Charity NBC Signs Eight-Year Deal With USA Track & Field NFL Viewership Down Among Older Viewers Cowboys May Help Raise Primetime Ratings Details Emerge On Oakland Plan For Raiders Rights Fees Make "TNF" Unlikely To End Patriots Could Play Raiders In Mexico Next Season Packers' Pennel Sues NFL, NFLPA
SBD/7/Sponsorships Advertising Marketing
Published October 7, 1994
Seeking to show that baseball, as a sport, is still alive, Rawlings Sporting Goods Marketing Director Scott Smith announced yesterday that Rawlings will provide 52 sets of baseball equipment to youth leagues representing the organizations that form the Amateur All-Star Baseball Inc (THE DAILY)....The Hoop- It-Up 3-on-3 World Championships will take place in Dallas on October 28-29. NBC will telecast both events on November 19 (THE DAILY)....Miller Brewing started a five-week NFL promo Monday in which 2,500 Sony TV's and 10 pairs of Super Bowl tickets will be awarded to winning customers (BRANDWEEK, 10/3)....SportsTown, an Atlanta-based sports superstore chain, announced it may close some of its 29 stores and plans for "aggressive markdowns" in efforts to rebound from a $5M loss in FY '93. (ATLANTA CONSTITUTION, 10/7).