SBD/7/Sponsorships Advertising Marketing


     Seeking to show that baseball, as a sport, is still alive,
Rawlings Sporting Goods Marketing Director Scott Smith announced
yesterday that Rawlings will provide 52 sets of baseball
equipment to youth leagues representing the organizations that
form the Amateur All-Star Baseball Inc (THE DAILY)....The Hoop-
It-Up 3-on-3 World Championships will take place in Dallas on
October 28-29.  NBC will telecast both events on November 19 (THE
DAILY)....Miller Brewing started a five-week NFL promo Monday in
which 2,500 Sony TV's and 10 pairs of Super Bowl tickets will be
awarded to winning customers (BRANDWEEK, 10/3)....SportsTown, an
Atlanta-based sports superstore chain, announced it may close
some of its 29 stores and plans for "aggressive markdowns" in
efforts to rebound from a $5M loss in FY '93.  (ATLANTA
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