Unions, Inglewood NFL Developers Reach Deal NFL Eyeing Germany For Regular-Season Game Packers To Don New Throwback In '15 TV Pundits Question NFL About Goal-Line Cameras U.S. Rep Presses Goodell On NFL Tax Exemption Vikes Selling Personalized Bricks At New Venue NFL May Move Up L.A. Stadium Timeline Goodell Working With Titans On Ownership Structure LSED OKs Upgrades For Saints, Pelicans Goodell Speech Addresses Only "Micro-Issues"
Upcoming Conferences and Events
SBD/7/Sponsorships Advertising Marketing
JAGUARS SIGN UP COKE AS A SPONSOR; STILL TWO DRINK OPENINGS
Published October 7, 1994
The Jaguars have named Coca-Cola as the exclusive soft drink provider and soft drink advertiser for the Jaguars. Coke will receive primary advertising locations on one of the state-of-the- art scoreboards and throughout stadium concourses, in Jaguars publications, and in association with Jaguars special events and promotions. In addition, Coke will be producing a set of four commemorative bottles highlighting the Jaguars selection as the 30th franchise in the NFL. Two other non-alcoholic drink categories are still open: water and isotonic. Sources within the Jaguars organization told THE SPORTS BUSINESS DAILY that Gatorade, the official isotonic drink of the NFL, is in negotiations with the team. The Jaguars also plan on working with Coke to find a water provider. FL is home to many of the leading bottled water producers (THE DAILY).