SBD/7/Sponsorships Advertising Marketing

JAGUARS SIGN UP COKE AS A SPONSOR; STILL TWO DRINK OPENINGS

     The Jaguars have named Coca-Cola as the exclusive soft drink
provider and soft drink advertiser for the Jaguars.  Coke will
receive primary advertising locations on one of the state-of-the-
art scoreboards and throughout stadium concourses, in Jaguars
publications, and in association with Jaguars special events and
promotions.  In addition, Coke will be producing a set of four
commemorative bottles highlighting the Jaguars selection as the
30th franchise in the NFL.  Two other non-alcoholic drink
categories are still open:  water and isotonic.  Sources within
the Jaguars organization told THE SPORTS BUSINESS DAILY that
Gatorade, the official isotonic drink of the NFL, is in
negotiations with the team.  The Jaguars also plan on working
with Coke to find a water provider.  FL is home to many of the
leading bottled water producers (THE DAILY).
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Related Topics:

Coca-Cola, Jacksonville Jaguars, NFL

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