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SBD/7/Sponsorships Advertising Marketing
JAGUARS SIGN UP COKE AS A SPONSOR; STILL TWO DRINK OPENINGS
Published October 7, 1994
The Jaguars have named Coca-Cola as the exclusive soft drink provider and soft drink advertiser for the Jaguars. Coke will receive primary advertising locations on one of the state-of-the- art scoreboards and throughout stadium concourses, in Jaguars publications, and in association with Jaguars special events and promotions. In addition, Coke will be producing a set of four commemorative bottles highlighting the Jaguars selection as the 30th franchise in the NFL. Two other non-alcoholic drink categories are still open: water and isotonic. Sources within the Jaguars organization told THE SPORTS BUSINESS DAILY that Gatorade, the official isotonic drink of the NFL, is in negotiations with the team. The Jaguars also plan on working with Coke to find a water provider. FL is home to many of the leading bottled water producers (THE DAILY).