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STATE OF THE STADIUMS II: A PROFILE OF THE L.A. COLISEUM
Published October 7, 1994
THE SPORTS BUSINESS DAILY has compiled information on the NFL's stadiums and begins the first of an occasional series of stadium profiles today with the L.A. Coliseum. STADIUM: L.A. Memorial Coliseum, Los Angeles, CA AGE:Completed in 1923. Raiders began play in 1982. CAPACITY: 67,000 for the Raiders (94,000 for USC) LUXURY BOXES: None. The present one-year lease says the Raiders can play '94 rent-free, with 8% of gross ticket sales going towards a fund for possible luxury box development. If luxury boxes are not developed, the Raiders retain the funds. OWNERSHIP:Owned by the City/County of Los Angeles, and the State of California. MANAGEMENT: The L.A. Coliseum Commission, with some duties sub-contracted out to Spectacor Management. RENOVATION:Recent earthquake renovation of $60M from FEMA. '93 renovation of $15M for lower playing field, track removal, 8,400 additional seats, and 2,300 additional spots in the pavilion section. ADVERTISING: All ad revenues sold by the Commission. CONCESSIONS: Volume Services Catering. 40% goes to the stadium, with 50% of that split with the Raiders. PARKING: 7,000 parking spots overseen by the Coliseum. $9 per car. All revenue goes to the state. LEASE:One year lease, expires in August '95 (Source: Sean Karmody/Pat Lynch, L.A. Coliseum Commission)