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STATE OF THE STADIUMS II: A PROFILE OF THE L.A. COLISEUM
Published October 7, 1994
THE SPORTS BUSINESS DAILY has compiled information on the
NFL's stadiums and begins the first of an occasional series of
stadium profiles today with the L.A. Coliseum.
STADIUM: L.A. Memorial Coliseum, Los Angeles, CA
AGE:Completed in 1923. Raiders began play in 1982.
CAPACITY: 67,000 for the Raiders (94,000 for USC)
LUXURY BOXES: None. The present one-year lease says the Raiders
can play '94 rent-free, with 8% of gross ticket
sales going towards a fund for possible luxury box
development. If luxury boxes are not developed,
the Raiders retain the funds.
OWNERSHIP:Owned by the City/County of Los Angeles, and the State
of California.
MANAGEMENT: The L.A. Coliseum Commission, with some duties
sub-contracted out to Spectacor Management.
RENOVATION:Recent earthquake renovation of $60M from FEMA. '93
renovation of $15M for lower playing field, track removal, 8,400
additional seats, and 2,300 additional spots in the pavilion
section.
ADVERTISING: All ad revenues sold by the Commission.
CONCESSIONS: Volume Services Catering. 40% goes to the
stadium, with 50% of that split with the Raiders.
PARKING: 7,000 parking spots overseen by the Coliseum. $9 per
car. All revenue goes to the state.
LEASE:One year lease, expires in August '95
(Source: Sean Karmody/Pat Lynch, L.A. Coliseum Commission)




