CBS Has Deal To Stream NFL Games Mavericks Struggling On Court, In TV Ratings LeBron Happy With Latest SI Award "GameDay" Draws Highest Audience Since '07 Media Notes SI Names LeBron Sportsperson Of The Year NBC Signs Eight-Year Deal With USA Track & Field Adam Schefter Signs Five-Year Extension With ESPN ESPN: Sub Losses Don't Include New Outlets NFL Viewership Down Among Older Viewers
Published October 6, 1994
FROM THE LATEST ISSUE OF ELECTRONIC MEDIA: Viacom is expected to announce the "sale of its 1.1 million-subscriber cable systems to a minority affiliate of TCI, InterMedia Association for what could be more than $2B in cash." The deal includes the development of a new pay movie service by combining TCI's Encore with Viacom's Showtime and Movie Channel. Also, Fox "plans to launch a second cable network, "fXM: Movies From Fox," as part of an effort to expand the company's presence in cable TV. The 24-hour commercial free network will use only Twentieth Century Fox films, and launch October 31....Home Team Sports of Bethesda, MD, raised more than $135,000 during it's second annual Sports-a-Thon, a three hour live telethon and sports memorabilia auction to benefit the Leukemia Society....ESPN is commemorating its 15th anniversary with a special glass-topped stainless steel time capsule doubling as a coffee table in the company's lobby (ELECTRONIC MEDIA, 10/3). FROM THE LATEST ISSUE OF MULTICHANNEL NEWS: Pay-per-view event distributors and cable operators are searching for a mega- heavyweight PPV boxing event after the recent loss by Lennox Lewis killed a potential multimillion dollar spring '95 bout. Mark Taffet, Senior VP of TVKO, who would have distributed the fight: "For the time being the big loser is the PPV industry....The momentum towards a national horse racing channel has slowed, but "a few individual tracks are taking modest-steps toward in-home wagering" in ways that could create new revenue for cable operators. In New York, Cablevision Systems Corp. is looking at starting a 90-day trial of "presenting live video feeds of racing cards in its systems homes in Long Island and parts of New York city this winter" (MULTICHANNEL NEWS, 10/3 issue). ALSO: Prime Network announced yesterday that it will provide closed captioning on all remaining live telecasts in its 1994 college football package (THE DAILY).